New age cosmetics brand that creates international quality trendy makeup products.

Business highlights:
- INR 16 crore in ARR (gross sales)
- Gross margin is 72%
- Have grown immensely (9x in 10 months: Feb to Nov last year) on Nykaa with an average discount of 8-14% only.
- 1,00,000+ customers served on their own website with a Net Promoter Score (NPS) of 73 (one of the highest in the industry).
- 36% repeat rate with 45-50% repeat rate on their hero SKUs.
- Present in 35+ top beauty stores (high street general trade) across Delhi & Punjab with average monthly sales per store between 65,000-70,000 and expanding rapidly.
- Our mix of different revenue streams like offline stores, Nykaa, and our own website is how we're able to generate INR 16 crore with a team of just 31 employees.
- The founders have marketing experience of 8 years and had their own marketing agency before this.
- Founders are strong in brand & community creation online as well as in influencer & performance marketing.

Makeup tools:
- Makeup brushes.
- Makeup sponges.
Lipsticks:
- Bullet matte lipstick.
- Liquid Matte lipstick.
- Liquid Satin Lipstick.
Face:
- Silk blur moisturising cream-based primer.
- Say no pore gel primer.
- Sweet cheeks liquid blush.
Eyes:
- Kajal.
- Liquid eyeliner in 2 colours.
- Upcoming this month is an 18-shade eyeshadow palette.
Nails:
- 5-in-1 nail paint kit in 3 variants.

- Angel round of INR 2 crore in Dec, 2 years ago. - Current outstanding loans of INR 1.25 crore. - Three shareholders in a 48:48:4 shareholding split.

It will be answered after the introduction.