Business Overview
- The company is bringing real cocoa-based snacking to the masses in India. Business uses much-loved cocoa and known traditional ingredients to transform nutrition in India.
- Business has INR 15 crore ARR, 4X growth in one year, close to EBITDA breakeven.
- 250,000+ customers, 29% repeat on website.
- Shark Tank India Season 2 finalist - closed deal with Peyush Bansal. Chocolate rated higher in an on-screen blind taste test.
- 2-year exclusive partnership with Disney for chocolates and puffs.
- Top seller on Amazon Fresh, Jio Mart, Flipkart, and Cred with a 4+ rating.
- Present in around 3,000+ retail stores across India.
- Exclusive snacking counters in 10 schools across Bangalore with digital rewards cards.
- Mature supply chain with certified vendors with whom the company has 3-year relationships.
- Launched India’s first INR 20 dark chocolate with 35% less sugar, India’s first prebiotic milkshake with 50% less added sugar.
- Obesity International Better for Health certified products.
- Founders with strong pedigree and experience in organizations such as Tata.
- The company has third-party manufacturing.
Products & Services Overview
The company’s products are uniquely crafted with traditional ethnic ingredients such as teff from Africa, turmeric from India, and special plant fiber from chicory roots. These ingredients are combined with everyone’s favorite food, chocolate, to create a fusion of traditional and modern components.
The main products are:
- Dark chocolate.
- Probiotic chocolate.
- Break shake.
- Pro-biotic nutshots.
Capitalization Overview
No loans, only revenue-based financing.
Maximum equity with founder so this will be equity and convertible around and open for revenue-based financing also. The company has 4 equal founders with an 85% stake and the rest is for investors and ESOPs.
Assets Overview
Physical assets include office furniture, laptops, computer, printer, and mobiles.
Partial Stake Sale
USD
1.05 million
for
18.0%
stake
(Native Currency: INR 90,000,000)
Reason:
The company is looking for growth and expansion. The company was valued by the CA and the legal team...
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Includes physical assets worth
USD
15.2 thousand
In talks with 3 Investors