[Looking for investment] Profitable private-label brand with INR 5.1 crore gross annual revenue.

This is an excellent opportunity for someone interested in a mature e-commerce brand to acquire stake in profitable business with a strong foundation and significant growth potential.
- The company sells both +1 and standalone consumer gadgets for daily consumer, office, and home use under its own brand name.
- 80% of products are sold through Amazon, 10% through own website, and the remaining 10% through Flipkart.
- Established in the year 2011, the brand has 95% lifetime positive reviews on Amazon. in with 10+ "Amazon's Choice" products.
- A highly profitable and stable business with a fully owned website. 30+ top-rated and reviewed products. Bestsellers on Amazon and big revenue generators for successive years.
- Production: For made-in-India products, components are procured from curated domestic suppliers and assembled into final products as per in-house design and specifications. Additionally, quality products from top-rated suppliers in China are imported and private-labelled.
- Approximately 40% of the GMV comes from fully owned made in India products.
- The management team is led by an ex-marketing and an ex-legal professional.
- Business has the opportunity for quick scale-up, offline distribution, and export with minimal risk.
- Possibility to profitably expand online in multiple countries with minimal risk.
- Have previously achieved success in LFR (Large Format Retail) - Croma Retail stores. This can be replicated and further offline channel distribution opportunities can be explored.
- Vast under-explored export market: Repeat export orders from Europe (through Alibaba) indicate that a made-in-India product portfolio can exponentially increase the export revenue.
- Expanding the made-in-India product portfolio with various products in the final stages of production.
- Strong/reliable vendor network both in India and China can be leveraged to launch more products in a quick time.
- EBITDA has increased each financial year and so has return on capital employed (ROCE)
- Professionally-trained employees. Well-trained team in place, including customer support, marketing, and logistics teams.
- Highly optimized and scalable platform built to handle significant traffic and sales volume.

Portfolio of affordable and quality made-in-India and imported range of products like photo studio boxes, teakwood mats, laptop risers, air quality detectors, camera accessories, and many more that are category-bestsellers on Amazon India.
Specialize in a niche market with an extensive product line.
Strong growth potential with the ability to expand into new markets and product lines.

- Business is funded by owners' capital. - Business is owned by two partners having equal shareholding. - Buyer acquires a zero-debt business.

- Brand (registered trademarks) - Amazon and Flipkart seller accounts. - Fully-owned highly profitable e-commerce website with high percentage of organic traffic and less than 1%-RTO percentage. - Stock (approximate sale value of INR 1 crore) - Google Ads account with low CPA (Cost per Acquisition) campaigns. - Facebook, Instagram and YouTube channel with product videos. - Made-in-India product moulds. - Made-in-India vendor database and relationship transfer. - Trustworthy vendor base created after rigorous research, trial and error of 12+ years. - All China-based sourcing contacts developed over 12 years through 15+ business visits. - Fully-trained team (capable of running the operations with minimal supervision) - Deep import-export knowledge transfer. - All the furniture, fixtures, computers and printers. - Business support software and services like 1800 toll free number, Unicommerce etc. - Detailed business processes and SOPs for ease of operations. - Customer database. - Expansive and up-to-date knowledge of launching and scaling up a brand in www. amazon. in with smart capital deployment.