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Cosmetics Company for Sale in Barquisimeto, Venezuela

Skincare products manufacturer with brands presence in United States and Latin America.

Established 10-20 year(s)
Employees 50 - 100
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 4.2 million
Run Rate Sales USD 5.1 million
EBITDA Margin 28 %
Industries Cosmetics
Locations  Barquisimeto + 1 more
Local Time 7:20 PM US / Eastern
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 4 million (Native Currency: USD 4,000,000)
Reason: Our goal is to raise that amount to implement international expansion plans and increase the company... View More
Includes physical assets worth USD 3.5 million
Interested to connect with advisors
Name, Phone, Email
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Business Name
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User Verification
Hand Sanitizer
ISO 9000
W9 Form USA
Business Overview
- Our company has all its trademarks registered in the United States and the Andean Community of Nations.
- The manufacturing facility has more than 70 health notifications of SKUs in force. It also has a Good Manufacturing Practices (GMP) certificate, an internationally valid certification that allows for the approval of sanitary registrations in most Latin American countries.
- The manufacturing facility is registered with the US Food and Drug Administration (FDA) for the manufacture of pharmaceutical products and was recently audited and renewed a few months ago. And the OTC products division is registered for marketing throughout the United States and Puerto Rico, as well as with the health authorities of Mexico and Canada.
- We are a registered Amazon. com Private Label Seller, i. e. it is the only one authorized to market the brands and can even authorize and sell to other Amazon sellers.
- Tier 1 supplier to the United Nations (UN) and all its specialized agencies (UNICEF, UNHCR, FAO, UNDP, etc. ), which allows us to participate in tenders and long-term contracts issued by the offices of these organizations around the world.
- Ongoing negotiations with business partners from Puerto Rico and Guatemala with whom we plan to introduce a significant part of our portfolio of brands and products (around 70% and 80%), with a promising prospect of development, backed by a price audit detailed by SKU’s and a tailor-made marketing plan developed according to the observed opportunities of our competitors.
- Our direct distribution franchise, was resumed in both traditional and modern channels including the creation and building of the commercial data from scratch, fully segmented and geolocated. Counting with pre-sale routes and dispatch routes, including some foreign routes self-sale, which resulted in an increase of more than 39% in sales compared to last year. In comparison with the performance of distributors, the activation percentage increased by 53.7%, coverage by brand saw an increase of 43.8%, coverage by SKU an increase of 76.3%, and the cross-sell ratio raised by 67.1%
- We developed a merchandising strategy in retail stores and independent pharmacies, along with new advertising campaigns through billboards to promote our feminine intimate hygiene brand Viefem®, highlighting its lack of soap as the only one in the market with such a beneficial trait. This strategy was enhanced thanks to visits and advisement from gynaecologists achieving a growth of 1.3% in the market share.
* Prospecting for this year.
- We will resume opening our commercial offices in Ecuador, Peru, Colombia, and Mexico to start the pilot scheme for our direct distribution strategy in both the traditional and modern channels.
- We estimate the opening of the first pilot stores of the skin stores.
- We estimate the launch of the first phase of our online store in the United States, supported by Amazon FBA logistics.
Products & Services Overview
We develop, manufacture, and market high-quality cosmetic and pharmaceutical products that address specific skin needs. These products are part of three business units: Personal care, OTC, and pharmaceuticals.
Assets Overview
- The trademarks and other Intangible assets include trademarks, product patents, machinery improvement patents, packaging design patents, and product formulation.
- GMP in Facility Manufacturing for OTC Products, GMP in Cosmetics Products, and Personal Care products.
- Local Licenses in each country, sales licenses, special export and import licenses, marketing permits, and licenses.
- International transportation logistics service providers, customs brokers, suppliers of inputs, Global machinery manufacturers, global raw materials manufacturers, retail supplier contracts, fixed supply contracts to local governments, fixed supply contracts to private and public hospitals, insurance institutions, educational institutions, etc.
- Customers database, detailed market research by brand and region, competitors market data, import and export data market.
- ISO 9000, ISO 14000, ISO 22716, FDA.
- Tangible assets like coders, labelers, fillers, conveyors, tunnels and ovens, storage tanks and.
Storage, mixing reactors, dispersers, pneumatic pumps, osmosis plants, compressors, cooling chillers, positive pumps, accumulation tables, stackers, stacker cranes, pallet trucks, dollies and forklift trucks, Freight Vehicles, Real Estate, Land and Buildings, TIC, Laboratory and Analytical Equipment, Office Furniture, etc, valued at USD 2,970,000 may be included in the negotiation.
Facilities Overview
Company owns a building where its commercial headquarters are located and also has production plants and distribution centers strategically located in other states of the country.
We have registered legal entities in Venezuela, USA, and Colombia.
Capitalization Overview
Capital stock is comprised of paid-in capital stock and non-capitalized capital stock.
- 58% Founder / CEO.
- 20% COO.
- 20% Shareholder.
- 2% Shareholder.
The Current Liabilities are represented by trade accounts payable to business partners and suppliers of 15, 30 and 60 days, short-term loans of one year or less and revolving credit lines with banking institutions: USD 419,403.00.
Recent Activity
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Contact Business
1 Buyer contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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