Cosmetics Company for Sale in Saratoga Springs, USA

Performance-driven, direct-to-consumer e-commerce brand operating at the intersection of clean skincare consumables and at-home beauty hardware. The company specializes in a curated, pro-aging product suite featuring its signature energizing beauty light and clinically tested, microplastic-free topical serums and collagen supplements.

By pairing high-margin physical products with a fully automated EU fulfilment centre setup, the brand operates with zero home-warehouse management while delivering $482K in TTM revenue and $123K in net profit. With a 41.6% repeat customer rate and a strong 4.7/5 Trustpilot reputation, this business offers a turnkey digital asset ready for multi-channel scaling.
The business operates on an asset-light e-commerce model with only two employees, while warehousing, fulfilment, dispatch, and other operational functions are outsourced to third-party providers.

Continued business operations: For investors or hands-off buyers seeking a turnkey asset, the team is open to retaining day-to-day management, ad account execution, and growth operations post-acquisition under an agreed management structure. It’s up to the buyer whether the team continues or the buyer prefers taking day-to-day operations on themselves.

Key highlights:
- TTM revenue (last financial year): $482K.
- TTM net profit: $123K (25.5% net margin).
- Gross margin: 76.2% overall (COGS at 21.0% / $101,085).
- Customer retention: 41.56% lifetime repeat purchase rate.
- Brand authority: 4.7 / 5 stars across 266 verified Trustpilot reviews.
- Core operating platform: Shopify | Meta Ads Engine | Klaviyo Email | 3PL Fulfilment.
- Team continuity: Two existing team members are available to continue with the business post-acquisition, providing an option for continued operational support.

Investment highlights:
- Exceptional unit economics: High gross margins allow the business to comfortably absorb paid media acquisition costs while preserving strong bottom-line profitability.
- Asset-light 3PL structure: Zero physical inventory handling for the owner. Stock is pre-stocked in a third-party facility, which acts as the central EU fulfilment centre, clearing Benelux orders in 1–3 days.
- Unmatched customer loyalty: Skincare is inherently consumable. A 41.6% repeat purchase rate proves that buyers love the formulas and regularly reorder.
- Single-channel upside: The business reached nearly half a million in revenue relying exclusively on Meta Ads in Benelux. Google Ads, email flows, and subscriptions are virtually untapped.
- EU regulatory compliance: All formulations, packaging, and safety documentation meet strict EU Cosmetic Regulations, making cross-border expansion into Germany, the UK, or France plug-and-play.

Market opportunity:
- The European beauty and personal care landscape is undergoing a massive shift:
- The home is the new clinic: Consumers are replacing office laser treatments with effective home LED therapy and daily targeted skincare.
- Clean & microplastic-free demand: Clean, vegan formulations are outperforming the broader European cosmetics market at a 6.74%–7.12% CAGR. The brand’s 100% vegan, microplastic-free formulations sit right in the sweet spot of this trend.
- Fast-growing local tech market: The beauty device and skincare market compounds at 10.5% annually, providing a stable home base (81.7% of sales) with easy access to Belgium (18.3%) and Germany.

Marketing & growth infrastructure:
- Proven Meta acquisition engine: A battle-tested Meta Ads setup driving high-intent traffic across the Netherlands and Belgium.
- Klaviyo email database: 5,307 active contacts with core abandoned checkout and post-purchase flows built out.
- Verified social proof: Over 266 verified reviews on Trustpilot driving strong landing page conversion rates.
- Support SOPs ready: Operational routines and support flows managed smoothly through Thrive Desk.

Competitive positioning:
- Unlike generic beauty stores selling white-labeled, uncertified products, this business stands out through:
- Clean & safe formulations: 100% vegan, cruelty-free, dermatologically tested, and microplastic-free.
- Thick basket size & margins: High product value absorbs ad costs easily while retaining 25.5% net profitability.
- Strong local trust: 1–3 day shipping times, driving a 4.7 / 5 Trustpilot score.

Growth & scaling opportunities:
- Turn on Google Shopping & PMax: Search intent for LED masks, collagen powders, and barrier repair creams is massive.
- Build auto-ship subscriptions: Convert the huge repeat buyer base (41.6%) into monthly auto-ship refills for collagen powder and daily creams.
- Geographic EU expansion: Roll out winning creatives into Germany, Austria, France, and the UK with zero formula changes required.
- Active email campaigns: Send regular campaign newsletters to the 5,307 Klaviyo contacts to extract high-margin revenue on demand.

Day-to-day operations:
- Monitoring daily orders and automated 3PL dispatch via Shopify.
- Overseeing ad spend and creative iterations on Meta Ads.
- Handling customer inquiries and support tickets via Thrive Desk.
- Reordering inventory stock with established supplier contacts via direct WhatsApp channels.

Included transition support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.