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Digital Marketing Company Investment Opportunity in Pune, India

Company develops customer loyalty program for retailers focussing on tier II and tier III markets.

Established 5-10 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 227 thousand
Run Rate Sales USD 360 thousand
EBITDA Margin 0 - 10 %
Industries Digital Marketing
Locations  Pune
Local Time 5:03 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 420 thousand for 10.0% stake (Native Currency: INR 35,000,000)
Reason: Product enhancement - strengthen existing products. Developing new product functionalities includin... View More
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Business Overview
- The company was incorporated 5 years back.
- We specialise in creating innovative loyalty programs for our customers across categories.
- Have developed good insights into different retail categories.
- With a team of 24 people, we have 300+ retail clients on board in 45 cities in India. Our clients are mixed bag retailers from grocery/supermarkets to apparel and jewellery retailers.
- Our 300+ retail clients have a total member base of 9 million customers with INR 3 lakh monthly transactions at our client outlets.
- We service approx INR 100 crore of GMV per month out of which INR 8 - 10 crore happens through invoices with points redemption.
- We are integrated with more than 15+ POS systems, which help us enter a wider market at a lower acquisition cost.
- We are looking at investments to increase the size of our team and invest in deeper analytics and apply for a patent.
- Founder has been in the loyalty program domain for 12 years and has worked as a loyalty consultant with Wordline (erstwhile Venture Infotek) & head of loyalty with Bajaj Finance Ltd.
- The sales have increased because of getting in more employees and increasing our clientele.
Products & Services Overview
SaaS-based customer, channel & employee loyalty programs, digital marketing, analytical services.
Assets Overview
Since it is a tech company, the platform & the IP are our assets.
Facilities Overview
We operate out of a 1,000 sqft 2 BHK in Koregaon Park which takes care of all overheads at an approx cost of INR 3k per employee.
Our company's registered address is located in Mumbai but our operational headquarters are located in Pune.
Capitalization Overview
We have 8 shareholders between India & Singapore who received a commitment of INR 1.5 cr at 10% equity.
Currently, there are 4 directors.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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