Need help?

Edutech Company Investment Opportunity in Dubai, United Arab Emirates

Mobile app that is disrupting the way students enrol into university seeks investment for expansion.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 10 - 50
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 400 thousand
Run Rate Sales USD 800 thousand
EBITDA Margin 40 %
Industries Edutech
Locations  Dubai
Local Time 11:33 AM Asia / Dubai
Listed By Business Owner / Director
Status Active
Overall Rating
Seeking Investment
USD 540 thousand for 10.0% stake (Native Currency: AED 2,000,000)
Reason: We are cash positive, self-sustainable, and looking to scale our company into the largest education ... View More
Interested to connect with advisors
Name, Phone, Email
Available after connect
Business Name
Available after connect
User Verification
Logo Symbol
Pitch Deck
Service License
Business License
Business Overview

- We are a Dubai based education marketplace company that connects students with universities.

- Our model is entirely digital, and last year our platform processed 3% of all private UAE enrolments, accounting for USD 430,000 in revenue and processed almost USD 1 million in scholarships for students.

- We have been published in over 40 PR publications including Tech Radar, Entrepreneur and Arabian Mashable, and received the Arabian Business Future Star Award. Last year, we were named disruption of the year at the Gulf Capital Awards.

- Mobile app has 10,000+ downloads on Play Store and a 4.7-star rating on the iOS store.

- Company has over 60K users and 1,000 universities listed on our platform.

- Listed universities are spread across the globe.

* The student enrolment process is a 5 step process and works as follows: -

1. The student browses the universities section of our mobile application.

2. The student submits an application form for the university. All application forms are customized as per the respective university’s requirements.

3. Our admissions team reviews and verifies all information submitted. The student may be contacted for any additional information as required.

4. Once all information has been collected, our admissions team submits the application to the university.

5. Our admissions team acts as a bridge between the university and the student up and until the time when the student has made their deposit payment and completed their enrollment with the university.

* At present, we focus on two primary revenue drivers.

I) Student enrolment services: -

This is our core business activity. Through our gamified platform, we connect universities with students to maximize student enrolment for our partners. We charge universities a commission per enrolment for this service. The average commission earned is AED 9,250 [$2,540]. This amounts to roughly 15% of the first-year tuition.

II) Marketing packages: -

We offer our university partners the opportunity to further increase their student enrolment activity levels by purchasing promotional marketing packages. Depending on the package, these can include a combination of native banner ads, mass emails, native app notifications and social media promotion. Promotional marketing packages are a source of up-front revenue. The average cost of a promotional marketing package is AED 10,000 [$2,700] per month.

While university partners are the primary customers for our promotional packages, we also work on an occasional basis with consumer-facing brands, especially in food, retail and gaming, for marketing promotion.

- There are many other avenues for us to expand the product offering, including student research through our native in-app research platform, in-app purchases of perks and customizable features, and performance-based marketing services through our in-app student discounts platform.

Products & Services Overview

Education marketplace with mobile app that aims to connect students with universities through guaranteed scholarships.

Assets Overview

I) All intellectual property and trademarks for mobile app.

Ii) All intellectual property and trademarks for another mobile app. This is a platform that aims to disrupt the way that students prepare for their board exams by using AI to connect, match and prepare them through past papers and previous examination materials. This app will launch mid of this year.

Iii) 20% outstanding shares in the Network. The Network is a student media platform that aims to disrupt the traditional school/university newspaper model by allowing students to set-up institute chapters and create hyper localised content for their institutes.

Facilities Overview

We have a 100% digital model and entire staff works remotely.

Recent Activity
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
Contact Business
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
You might also be interested in these businesses


    • Why can’t I see the business’ name or contact number? How do I contact the business?
    • What level of due diligence does SMERGERS conduct on the businesses/member?
    • How active are the business profiles listed on SMERGERS?
    • How does SMERGERS rate business profiles?
    • Do I need to pay to connect with a business?
    • Show more