Business Overview
- This brand is among the 52 D2C brands disrupting the Indian consumer market.
- Products are listed on Amazon, Flipkart & 10+ other major E-commerce stores.
- Business has different flavors of fruit drinks under different categories.
- Launch of 5 more products is in the pipeline.
- Brand has a presence in 10+ cities in 7 states through offline distribution & Q commerce.
- Business has a good gross margin of 60% (with low shipping cost).
- Products are manufactured by 3rd party manufacturers.
Products & Services Overview
Current Product Portfolio:
Instant Juice Mix:
- Ganga Jamuna Saraswati (orange pineapple mosambi) - Bestseller.
- Mara mari (pineapple mosambi)
- Anarkali (pomegranate apple)
- Dillagi (watermelon strawberry) - Bestseller.
Instant Milkshake Mix:
- Mango.
- Strawberry.
Capitalization Overview
1. Currently business is bootstrapped.
2. Loan in the balance sheet is INR 25 lakh (from relatives)
3. There are 3 shareholders (founder, founder's father and an advisory company)
3. There are no investors at the moment. Promoter owns 97% and the promoter's father owns 1 share.
Assets Overview
Business has a small rented office, office supplies, computers, laptops and other equipment.
Partial Stake Sale
USD
1.11 million
for
20.0%
stake
(Native Currency: INR 100,000,000)
Reason:
- To generate high growth and high revenue.
- Business is listed by an advisory firm and they will ...
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Includes physical assets worth
USD
11 thousand
In talks with 3 Investors