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Hygiene Products Company for Sale in New Delhi, India

For Sale: Digital-first home care and hygiene products company with a vertically integrated e-commerce infrastructure.
This transaction has concluded.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 50 - 100
Legal Entity Private Limited Company
Reported Sales Nil
Run Rate Sales USD 1.4 million
EBITDA Margin 40 %
Industries Hygiene Products + 1 more
Locations  New Delhi
Local Time 4:58 AM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 600 thousand (Native Currency: INR 50,000,000)
Reason: We have established multiple brands and are planning to exit from one to fully devote our energy and... View More
Includes physical assets worth USD 12 thousand
Interested to connect with advisors
Documents
Business Overview

- Company runs a direct to consumer specialty home care brand with its own eCommerce platform.

- We develop the product ideas & market search and the formulation is done by 2 tied-up R&D specialists.

- Have tied-up with 5 contract manufacturing units in the Delhi NCR region to make the products.

- Have our own eCommerce platform and have also established key partnerships with 2 distributors (Punjab & Maharashtra). Our products are also sold through other sales channels including Shopify, Amazon, Flipkart, Nykaa, Menxp, Seniority, and Propshop24.

- Our operations for the brand were launched this year in March and we already have 15,000 customers and generated sales of over INR 2.5 crore.

- Have a 100% monthly growth rate for the number of orders and a very high Net Promoter Score (NPS) and repeat purchase rate.

- Have wide consumer adoption, and regular bulk inquiries.

- Home care and hygiene industry is expected to grow multifold in the coming years. Direct to consumer approach creates a small feedback loop for better product development and launch.

Products & Services Overview

- Specialty home care products under our brand like grease cleaner, car seat cleaner, wood polish, and jewelry cleaner.

- All-natural home care products line.

Assets Overview

1. Brand trademark.

2. Sales channel account like Shopify, Amazon, Flipkart, Nykaa, Menxp, Seniority, Propshop24, etc.

3. Contract transfer with Franchise India for setting up offline distribution.

4.500+ offline distributorship/bulk inquiry leads received on bulk buy section of our website.

5. Distributor in Maharashtra.

6. Brand book, collateral, and assets.

7.50 + Brand Ambassador contract.

8. Social media accounts -> Instagram, Facebook, and other accounts.

9. Formulation of existing products and rights to future product formulation which is under development.

10. R&D experts/companies contracts.

11. Existing manufacturers/vendor contracts with price freeze for a year.

12. Transition period - Our team will guide you to set up the key personnel and team required to scale up the current sales channels and transfer all the technical know-how of D2C business which we have garnered over 5 years. This can be a 3 month period post the sale of the brand.

Note: Buyer will have to set-up or lease his own warehouse facility.

Facilities Overview

Leased 18,000 sq ft warehouse for order fulfillment. This facility is not included in the sale and will be used for our other brands. The buyer will have to set up or lease a different warehouse facility.

Capitalization Overview
Not Disclosed
Recent Activity
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This transaction has concluded. View similar business opportunities on SMERGERS
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.

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