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Profitable Beauty Product Shop Investment Opportunity in Genoa, Italy

Patented beauty-tech with 3 revenue streams and a vast community network seeks investment for growth.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 5 - 10
Legal Entity Public Limited Company
Reported Sales USD 18.4 thousand
Run Rate Sales USD 500 thousand
EBITDA Margin 30 %
Industries Beauty Product Shops + 1 more
Locations  Genoa
Local Time 1:29 PM Europe / Rome
Listed By Advisor / Business Broker
Status Active
Overall Rating
Partial Stake Sale
USD 1.05 million for 25.0% stake (Native Currency: EUR 1,000,000)
Reason: We need this investment for: - Development of diagnostic devices. - Platform development. - Marke... View More
Includes physical assets worth USD 245 thousand
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Business Overview
- To date, the company has 140 clients. The business model is based on four key elements:
- Clients – The model operates as a public company with partners as beauty consultants. The source of business consultants is primarily the community, consisting of over 6,000 beauticians, with each consultant managing an average portfolio of 700 end clients. Additionally, there are 35,000 beauty centres in Italy, providing a potential customer market of 24.7 million people.
- Products and devices – Cosmeceuticals and nutraceuticals are co-created with partners/beauty consultants, characterized by a formulation patent and supported by the University of Camerino (Italy). The devices include a 3D body scan and a virtual reality system for mental wellness, based on three patents incorporating vision and artificial intelligence techniques.
- Channels – The business is conducted through beauty consultants, the AI Platform, IoT, Big Data, a B2B e-commerce platform, and dedicated mentoring.
- Profits – Revenue is generated from three lines: diagnostic and treatment products and devices, user licenses for the software platform, and training and consulting services. Direct customer management, without intermediary sales networks, combined with tools like mentoring and the software platform to enhance efficiency and performance, results in margins twice as high as the average, with EBITDA close to 30%. The company benefits from a vast network of relationships developed by the founders over 30 years in the sector, along with undisputed leadership in advanced training for aesthetics and wellness.
- The co-founder, R&D, and chairman of the board of directors, is a beauty practitioner, pharmacist, cosmetologist chemist, trainer, and creator of the beautician's community. He was also the former founder of a popular brand, managing 600 clients and over 60 employees in his last company, which generated €6M in revenue. Additionally, he has developed and managed distribution in several foreign markets, including Canada, the UK, Russia, France, Belgium, Spain, Poland, Germany, Portugal, and Switzerland.
Products & Services Overview
The products, including cosmeceuticals and nutraceuticals, are produced based on the company's formulations and sold to the shareholder beauticians, who account for approximately 86% of the revenues.
• The training and consultancy services, provided by catalogue and with customized projects, are mainly oriented towards the qualification and professional, commercial and income growth of the shareholder beauticians, which represent approximately 10% of the turnover.
• The licenses for the use of the platform, currently installed at a deliberately limited number of shareholder beauticians, are worth approximately 4% of the revenues.
Assets Overview
Tangible assets:
Imaging device (PRO): Artificial Intelligence device for skin analysis, for use by shareholder beauticians connected to their own software platform, so that, through the diagnostic examination of the customer, they can define and propose a personalized treatment program. > value €50,420.
ScanByMe: a device for skin analysis for consumer use, that can be used independently by the consumer in connection with his/her beautician, via his/her smartphone, connected to the software platform and to artificial intelligence systems. > value €52,701.
Intangible assets:
- Italian patent filed 7 years ago and transcribed to the company 2 years ago with deed.
- Community for professional training and information: A network comprising over 6,000 beauticians. Valued at €106,500.
- Platform Software: Proprietary software platform utilizing artificial intelligence, integrated with diagnostic devices in a sophisticated and original methodology called Bio-diagnostics. Developed by a highly distinguished scientific and technological team, it employs a proprietary bio-diagnostic method to identify specific aesthetic and well-being needs, enabling personalized treatments. Valued at €130,665.
Facilities Overview
The headquarters of the business is located in Genoa, Italy, occupying a space of 1,000 square meters office area.
Capitalization Overview
As of today, 74 individuals have subscribed to shares, with an additional 48 beauticians who have optioned one or more shares and are awaiting formalization by the notary, bringing the total to 122 beautician shareholders. Additionally, there are 15 ordinary members, including 3 companies and 12 individuals.
The current share capital stands at €577,100, with over 90% of the shares held by the promoter. The primary sources of financing include the initial funds contributed during incorporation and subsequent member contributions, as well as a €750,000 loan from Banca Progetto, guaranteed at 80% by MCC under the Innovative Startup scheme.
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1 Investor contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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