Coffee and Tea Company Investment Opportunity in Siliguri, India

1. New Age Tea Company: The company is revolutionising the tea industry with a focus on making tea healthier and more accessible to the general public.

2. Extensive Tea Sourcing Network: Gathers and procures the freshest tea leaves from over 250+ tea gardens, estates, factories, small tea growers, and small tea help groups in the entire region, ensuring quality and variety in the products.

3. Custom Blending and Packaging: With a blending capacity of 5,000 kg of tea per day, curate and blend tea to meet the specific needs of clients. The products are packaged in food-grade pouches, ensuring freshness and quality, before being distributed to consumers.

4. Diverse Product Portfolio: Boasts a portfolio of 50+ products with over 90 SKUs, offering a wide range of tea varieties to cater to different tastes and preferences.

5. Extensive Distribution Network: The tea is distributed to direct customers as well as 20,000+ retailers, ensuring widespread availability and accessibility across various channels.

6. Founders and Marquee Investors: Founded by two serial & visionary entrepreneurs, the company is backed by marquee investors such as ITI Growth Opportunities Fund and Vsure Investment Affairs, providing strategic guidance and support for growth and expansion.

7. Experienced Team: With a total team strength of 50+ experienced professionals, including experts in tea procurement, tea sales, finance, management, and operations, the company is well-equipped to navigate the complexities of the tea industry and drive business success. This number of employees are required to handle the expanding business operations.

There has been a significant growth in revenue from last year to the current year because of the increase in clientele and order volume and launch of new variants as well.

Overall, the company stands out as a dynamic and innovative tea company with a strong emphasis on quality, innovation, and customer satisfaction, poised for continued growth and success in the market.

Offers a diverse range of tea products tailored to various consumer preferences. Some of the top-selling products include:

1. Brewed Leaf Tea: These premium tea blends cater to tea enthusiasts who appreciate exceptional quality and flavor. Brewed Leaf offers a variety of blends, including black, green, oolong, and white teas, sourced from renowned tea estates around the world. These teas are popular among connoisseurs who value authenticity and craftsmanship in their tea experience.

2. City Leaf Tea: City Leaf targets a broader consumer base seeking affordable yet flavourful tea options. This range includes classic CTC (crush, tear, curl) teas favoured by individuals and families for their bold and robust flavour profiles. City Leaf teas are often used for everyday consumption, whether enjoyed hot or cold, and are commonly found in households, offices, and restaurants across India.

3. Brewed Leaf Cafes: Brewed Leaf Cafes offer signature tea blends exclusively crafted for their cafe patrons. These blends are meticulously curated to provide a unique and memorable tea-drinking experience, complementing the ambiance and offerings of Brewed Leaf Cafes. Patrons of these cafes indulge in specialty teas, such as artisanal chai lattes, matcha blends, and herbal infusions, served in a cozy and inviting environment.

The target demographics for our products vary depending on the brand and product line:

- Brewed Leaf Tea: Targeted towards tea aficionados, health-conscious consumers, and individuals seeking premium tea experiences. These products are often enjoyed by discerning tea enthusiasts, wellness enthusiasts, and those looking for unique gifting options.

- City Leaf Tea: Catering to a broad demographic, including households, office spaces, tea stalls, and budget-conscious consumers. City Leaf teas are popular among families, tea vendors, restaurants, and cafes serving large volumes of tea to diverse clientele.

- Brewed Leaf Cafes: Geared towards cafe-goers, urban professionals, and individuals seeking a trendy and upscale tea-drinking experience. These signature blends attract patrons looking for specialty beverages, artisanal teas, and a relaxing atmosphere to socialise or work.

Overall, the top-selling products cater to a wide spectrum of consumers, from tea purists to casual drinkers, offering quality, variety, and authenticity in every cup.

Trademark, machines, computers, furniture, CCTV, inventory, and cylinders.

Operating from a modern and well-equipped facility located in the heart of Siliguri, West Bengal (District: Darjeeling) India. Here are the details of our facility:

1. Built-Up Area: Our facility spans 12,000 sq. ft. of built-up space, providing ample room for our operations and activities.

2. Number of Floors: The facility comprises 3 floors, accommodating various departments and functions of our business.

3. Rental/Lease Details: We have secured a 5-year lease for our facility, ensuring a stable and conducive environment for our operations.

Our facility is designed to meet the specific needs of our business, offering a comfortable and efficient workspace for our team members while also providing the necessary infrastructure for tea blending, packaging, storage, and distribution. We prioritize safety, cleanliness, and functionality in our facility to ensure optimal productivity and performance in all aspects of our operations.

Presently, the business is funded through a combination of equity investment and venture capital funding. Here's a breakdown of the current ownership structure and funding sources:

1. Promoters Equity Shares:

- Promoter 1: 41.49% ownership.

- Promoter 2: 42.16% ownership.

2. Venture Capital Funding:

- ITI Growth Opportunities Fund: 7.58% ownership.

- V-sure Investment Affairs: 5.47% ownership.

- ESPY Ventures: 1.05% ownership.

- Angel Investors: 1,340 shares, representing 2.24% ownership.

Total number of shareholders: 10.

Total outstanding debt/loans: There are no outstanding debts or loans as the business is primarily funded through equity investment and venture capital funding.