Profitable Sport Goods Company Investment Opportunity in Amsterdam, Netherlands

Top-selling products and services:
The business specializes in high-quality adventure and outdoor gear, with best-sellers including hiking boots, backpacks, tents, outdoor apparel, and navigation tools. Seasonal items like camping equipment and waterproof clothing also see strong demand.
Customer profile & use cases:
The typical customer includes outdoor enthusiasts, hikers, campers, and adventure travellers, ranging from casual weekend explorers to more experienced adventurers. Customers rely on the gear for day hikes, multi-day treks, camping trips, and outdoor sports.
Both in-store and online buyers appreciate the curated selection, product quality, and expert service many being repeat customers from the surrounding region or loyal online shoppers who value the brand’s trust and heritage. Tangible assets includes.
Furniture, fixtures, and equipment in the store (shelves, displays, point-of-sale systems, etc. )
Inventory of adventure gear (hiking boots, backpacks, outdoor apparel, tents, etc. )
Office equipment (computers, printers, and other administrative tools)
Intangible assets include.
E-commerce platform (website, domain name, online store setup)
Brand reputation is built over years of customer trust and loyalty.
Customer database (email list, purchasing history, and demographics)
Supplier relationships with leading outdoor gear brands.
Intellectual property (trademarks or patents)
Online presence and social media accounts (Instagram, Facebook, etc. )
Goodwill is associated with being a longstanding, family-run business. Business operates from a well-located retail store in the Netherlands. In addition to the physical store, we also run a successful online store, creating a strong dual-channel presence. The business is currently 100% owned by us, and we are now seeking a strategic partner to join us with a 50% equity stake.