Real Estate Agency Seeking Loan in Swieqi, Malta

- Start-up company in Malta that has launched an online marketplace 4 months ago for complete real estate solutions.

- Using our platform real estate agents, property owners and property seekers connect with each other for property sale, rent or lease.

- The initial strategy was that of a neutral approach, with the aim of structuring the release of features according to the needs perceived by users.

- The type of marketing we have done to date has been focused on creating a brand, a strong image, focusing on creating great expectations and interest. This type of approach has allowed us to understand precisely what will be the next steps to take, how to communicate to our targets and what kind of changes to make to our platform.

- After a disruptive start, the Covid-19 slowed down our jobs. Some real estate agents were willing to pay the monthly subscription after the trial period, but we considered the unprecedented situation and stuck to our vision of helping people achieve their goals. We decided to keep our services free for everyone until the situation improves. We will offer our services for free for the next 4-5 months.

- We have around 15,000 visits, around 25,000 sessions from registered users and 32,000 pages visited by unregistered users till date.

- Have 49 estate agents registered autonomously, 19 independently registered homeowners, 86 property seekers registered.

- 462 properties are listed on the platform, of which 315 for rent and 147 for sale.

- The brand awareness campaign generated 818K impressions through social media and 125K through Google.

- We will generate revenue from monthly membership fee, additional professional services, listing fee, marketing packages.

- Physical assets owned by the business include computers and furniture.

We have developed a centralised one-stop real estate portal which properly connects real estate agents, property owners and property seekers all the way, from the first contact through to the deal, offering an online marketplace and an interactive dashboard to manage all their real estate activities.

Compared to the other kinds of platforms for real estate, we differentiate ourselves by offering a unique one-stop platform (we are the only in Malta), a better user experience, updated and verified information, quality, and a stronger combination of services such as:

- Management Dashboard: Viewing requests online with an interactive calendar, direct chat and conversation saved into the inbox, instant video call or scheduled for video viewing, user verified (online ID verification).

- Update Database: Thanks to our AI software scraping and data analysis system we are able to track when a property is out of the market.

- Multimedia Services: We are able to send a professional for photos, virtual tour, and a digital floor plan.

- Review System: All real estate agents and property owners can be reviewed by property seekers.

- Digital Rental Agreement: Lessee, lessor and agents can sign a rental agreement directly from their laptop or smartphone.

Our rented office is in a central area of Malta, the facility allows us to directly operate and invite professionals for individual meetings.

Even before the Covid-19, we firmly believed in remote work, as we believe it is the future and especially the best talents hardly want to be bound. That is why our development team works remotely with highly skilled and trained programmers from Ukraine and India.

As for online marketing, we are working with one of the most brilliant marketing agencies in Malta, specializing in data-driven tech marketing, offers us a hybrid full agency service.