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Sales Agency Investment Opportunity in Guatemala City, Guatemala

Guatemala-based company offering nearshore sales engineering services, seeking investment for expansion into larger territories.

Established 10-20 year(s)
Employees < 2
Legal Entity Other
Reported Sales USD 17 thousand
Run Rate Sales USD 17 thousand
EBITDA Margin 40 %
Industries Sales Agencies
Locations  Guatemala City
Local Time 8:05 PM America / Guatemala
Listed By Business Owner / Director
Status Recently Active
Overall Rating
Partial Stake Sale
USD 130 thousand for 50.0% stake (Native Currency: GTQ 1,000,000)
Reason: Seeking investment to leverage selling long circle products.
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Business Name
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Business Overview
- Company based in Guatemala City, focusing on nearshore sales engineering services aimed at scaling into new territories.
- Currently engaged with one prominent client, a German company specializing in F&B automation equipment, in Central America’s expanding market.
- Successfully signed agreements for the client with three distributors in the region serving as resellers, expanding market reach and penetration.
- Generates revenue through a dual model: a retainer-based sales & engineering fee and performance-based sales commissions, with monthly charges ranging from GTQ 5,000 to GTQ 12,000.
- Offers product management, nearshore services, importation, and project management, acting as an outsourced arm for sales and engineering operations.
- Provides manufacturers with open market access and product precision, facilitating introductions into the Latin American market.
- The firm acts as a strategic extension to sales departments, enhancing regional presence and creating meaningful brand awareness.
- Expertise in lead management is a standout feature, handling everything from initial contact to product ordering.
- Capable of selling the clients' products directly to end customers or through a distribution network, alongside small-scale resale operations.
- Has a significant impact, combining marketing acumen with sales strategy to deliver comprehensive solutions.
- Focused on enhancing productivity, the company utilizes advanced automation technologies to streamline processes for its clients.
- With deep market knowledge and experience, the company excels in providing customized telecommunications solutions.
- Exceptional customer service is a core strength, ensuring a dedicated and responsive approach to client needs.
Products & Services Overview
Marketing strategy:
- Market segmentation in the region.
- Brand awareness.
- Develop of unique value proposition.
- Lead management (follow-up, pre-sales and post-sales activities).
Sales support:
- Meeting with potential customers, RFI, RFP, and RFQ execution.
- Technical tryouts and follow-up to results.
- Logistics.
Tech support:
- Help desk.
- Customer relationship management.
- Lifetime tech support.
- Technical training.
The primary clients are manufacturers and companies in the F&B automation, telecommunications, and technology industries that are seeking to expand into the Latin American market.
Assets Overview
The business does not have any physical assets of significant value.
Intangible asset is business know-how.
Facilities Overview
The business does not need a dedicated office facility, operating from home office.
Most of the business operations is carried out at the clients' work place.
Capitalization Overview
Having a small outstanding bank credit of $5k.
Self-funded.
There is 1 owner, holding 100% shares in the business.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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