Cosmetic Business Investment Opportunities

- Achieved an impressive INR 18 Cr. ARR witnessing a staggering 4X growth in the last 6 months. - Boasts a remarkable 76%+ Gross Margin. - Proudly served over 5L+ satisfied customers to date. - Sold over 2 Lakh products in just the last 3 months. - Available on all major marketplaces and quick commerce channels. - Featured in 10+ Shoppers Stop Outlets.

- Company specializes in a diverse array of hair, skin, and body care products. - Currently in the pre-seed stage of funding. - Fully compliant with GST and other necessary business licenses; incorporation complete. - Develops and sells products under its own brand. - Established partnerships with two manufacturers. - Preparing to commence operations imminently. - Sales strategy includes distribution through the company’s own website, supported by online marketing efforts. - Recently moved from Vijayawada to Bangalore.

- Pioneer beauty products brand from the Northeast selling proprietary skincare and haircare products. - The company has its own product formulations and ingredients that it sends to its contract manufacturing unit in Jaipur. - The company's USP is its secret ingredients and formulations. - We have a small team right now, that consists of a digital marketer and salesperson. - We have a total of 7 SKUs and word of mouth is our most powerful marketing tool. - Had effective offline campaigns in 4 top colleges of Guwahati that helped us get 2 daily orders on WhatsApp. - We also have our own website and are live on marketplaces like Meesho and Amazon.

- 6 times internationally awarded. - The only Lebanese company to participate in Cosmoprof NA in the USA. - Experience in Luxury and manufacturing of cosmetics. - It is associated with top-notch DIstributors and celebrities. - Sold internationally with more than 15 distributors on 4 different continents.

- Clean beauty focus: specializing in color cosmetics products with a commitment to clean beauty standards. - Natural ingredients: utilizing natural ingredients to create products while maintaining a strong emphasis on sustainability. - Established brand: building a reputable and recognized brand in the beauty industry. - Promoter experience: backed by 20 years of experience in promoting and growing businesses. - Licenses: holding necessary licenses, including GST, to operate in compliance with regulations. - B2C sales: direct-to-consumer sales through the business's own website as well as other third-party online marketplaces. - Manufacturing partnerships: engaging with third-party manufacturers to ensure high-quality production of cosmetics. - Own formulations: developing and using proprietary formulations that are unique to the brand. - Trademarked brand: protecting intellectual property with trademarked brand names, establishing brand identity and recognition.

Nothing is more thrilling than going after our pursuits. The business believes that everyone should be able to move & play how they want. Sweating, chaffing, pigmentation, body acne & everything in between are just part of being an everyday athlete and nothing that should get in your way. Movement-loving skincare experts and athletes get that body issues like skin pigmentation, ingrown hair, back & body acne, and chaffing are part of the game. That’s why they have helped create products that address the real body care issues of real people. The result is products that work for your body through whatever you are pursuing today. Business Highlights: - Launched on Amazon very recently and reached 3rd rank in the Body Cream category. - INR 1 Cr ARR on MRP sales achieved in 4 months of operations. - The business has catered to 4,000+ orders to date. - The company is currently supporting two athletes. - Plastic-positive brand from day 1, working with a disposal company. - All products are dermatologically tested, vegan, cruelty, paraben & SLS free. - Efficacy testing completed for two hero products. - Business has tie-ups with 2-3 third-party manufacturers. - Majority of the sales of the business online.

- We are based in Gurgaon and started operations 5 years ago. - We were awarded Femina Power Brand for the last two FY & Most Trusted Brands of India by Zee Business and Team Marksmen. - Our Founder was awarded the "Inspiring Women Leader" by the Economic Times last year and was felicitated by Mary Kom. - Also awarded as "Times 40 Under 40"& "Economic Times Most Promising Business Leaders Asia" - We started our journey by introducing onion hair oil and it was a major hit & has since then become the biggest trend in hair care right now. - We offer makeup, hair, and skincare products such as BB cream, lip tint, eyeliner, lipstick, hair and skin oil, vitamin serum, hair masks, and other related products. - Have more than 30 products and will soon launch 15 more products. - Our products are being produced by a 3rd party manufacturer. - Selling our products through our website & mobile app, also available on major online platforms such as Amazon, Flipkart, Nykaa, 1mg, Tata Cliq & Paytm Mall. - 75% of our sales are generated through our own website and the rest through other platforms. - We receive on average 500 orders a day and 800-1000 orders during special sale season. - Promoters have more than 5 years of experience in this industry. - Physical assets include product stocks.

The team consists of industry professionals, including experts in cosmetic chemistry, biotechnology, B2B beauty sales, and digital technologies. Having previously scaled another beauty brand and currently operating a successful online skincare shop. Metrics of our online shop: • Monthly Visitors: Over 6,000+ visitors per month. • Monthly Orders: An average of 240 monthly orders. • Leads: A database of 3,000 leads.

- Our client base consists of 10 dedicated channel partners and each caters to around 250 clients. - We are present in pockets of South and West India. - We intend to scale up pan India and have 50 dedicated channel partners and 50,000 users. - Give it for 3rd party manufacturing but sell them under our own brand. We procure the raw materials (pigments) from Europe and packaging materials from China and provide them to the manufacturers. - Promoters are seasoned FMCG & professional grooming & wellness category, sales & marketing professionals. Also, the promoter has over 3 decades of hands-on experience, exposure & a track record of building brands. - Rich domain knowledge, connections, and goodwill are our assets.

Plant-based hair care brand with advanced solutions for all hair types. This is a homegrown, vegan, non-toxic hair care brand dedicated to revolutionizing the hair care industry by creating products that are effective and safe for customers and good for the environment. Business has a strong product-market fit in hair care and its various subcategories including wavy and curly hair solutions, treatments for dandruff, hair fall, greying hair, damaged hair and other solutions for styling, enhancement and maintenance. Core Team: • Third-Time Founder, Ex-KPMG, Bachelor of Science, Business Administration, University of Southern California. • Second-Time Founder, Masters of Science in Management, University of Surrey, UK. • VP Finance, Ex Zypp Electric, Chartered Accountant. • Growth and Strategy Consultant, Ex-Head of Ecommerce, The Moms Co. • EiR, Ex Urban Company. Traction: The company currently has an ARR of INR 30 Crores, entirely online. The lifetime sales of the company are ~ INR 50 Crores. ● Gross margins: ~65% ● Contribution margin II: 20%+ (CMII Profitable) ● EBITA is 0 last month, with this month being the first profitable month. ● ~35% of orders each year are from repeat users. ● Signed Joint Business Plan MoU with Flipkart and Myntra for INR 35 crore sales over next 24 months.