Peter England (ABFRL) - Men's Apparel Store Franchise Opportunity

About Peter England (ABFRL)

Peter England was founded more than a century ago in Londonderry, Ireland to provide British soldiers with fine Khaki trousers during the Boer War and entered the Indian market 23 years ago. The brand was acquired by Aditya Birla Group 20 years ago and quickly went on to become India’s leading menswear brand. The brand was listed in the top 5 most trusted brands in the apparel category for 7 consecutive years.

Peter England's unparalleled range of shirts, trousers, denim, suits & blazers, and t-shirts combine high-fashion, impeccable fits and a wide range of curated looks catering to every versatile occasion of today's young Indian men. Last year was a milestone year for the brand as it expanded aggressively into Tier 3 and Tier 4 markets.

We seek exclusive franchise partners for one of the brands of the prestigious Aditya Birla Fashion & Retail Group - Peter England. Indian rural/upcountry consumerism is highly mature now for fashion retail. There is huge potential in these markets yet to be explored. We launched Peter England Red model 2 years back, developed exclusively for the rural/upcountry markets. Now we have 250+ operational stores across selected states namely Tamil Nadu, Uttar Pradesh, Maharashtra, Madhya Pradesh, Chhattisgarh, Bihar, Jharkhand, Andhra Pradesh, Telangana & Karnataka as on today. We will be 350 stores strong by this year-end. No other brand could expand the EBO network so quickly in Indian history & this speaks a lot about the strength of Peter England Red model.

Almost all the existing outlets are already doing INR 7,00,000 in sales with the same format so this monthly sale and profit margin are easily achievable.

Products and Services

Peter England exclusive showroom: Shop for exclusive collections of men’s clothing, accessories, footwear and other products. One-stop showroom for all customer's menswear requirements, experience international quality retail experience.