1. About company:
Niyash idea was incepted when the couple duo on Architecture and a interior designer faced non-availability of good high end furniture, equipment and products while making their own dream home.
“Arising of a problem is the birth of a solution”
We at Niyash want to develop a place where every modern and traditional consumer can shop for their home. Our Solution is set on global benchmarks for providing distinctive products, consumer experience and best practice in the industry.
We have the professional experience of 10 years as a successful architecture company and knows all faces of the pros and cons of this industry and are well prepared to deals with it.
2. Brand story:
Well Designed furniture is not just functional but is akin to your alter ego, so eventually reflects your taste and style. Founded by a passionate interior designer and architect duo with a penchant to infuse liveliness in the otherwise run of the mill process of buying furniture, Niyash Studio is the one and only place to be for aesthetically – pleasing and ergonomic furnishings.
Niyash Studio it is all about high-quality & high-design products to suite the everyday and special occasion needs of its customers. Be it your sweet home, apartment, holiday retreat, café, hotel, farmhouse or a resort, at Niyash you will always go though the same awestruck experience of purchasing and customising finely selected and crafted needs.
Niyash started its journey in the year 2017 amidst beautiful hills of Shivalik in Dehradun and is already a buzzword for variety and elegance in furniture and furnishing collection. Niyash Studio offers an eclectic collection of contemporary and chic furniture. The brand boasts of reaching out to hundreds in the region looking for livening up their living space and curating a collection to enthral people of different tastes.
At Niyash Studio the new trends are brought in time, old legacy is well preserved and blend of technological advances with furniture and furnishings for indoor and outdoor is served with utmost attention to minutest of details for usage. At Niyash you will never find yourself out of ideas and we ensure to find that every idea of yours see light.
We at Niyash aim that our patrons enjoy luxury with a mindful of joyous bliss. Pleasure and purse both needs to be looked after at times and at Niyash we make sure that you crack deals which relish your body, mind and spirits. Our home furnishing range includes sofa sets, beds, dining tables, cupboards, kitchens, swings, sofa cum beds, outdoor furniture, bars, floor and wall coverings, home décor, paintings, crockery, tableware, handloom, carpets and much more.
Niyash is all about invigorating your desire to relish beauty all around you with utmost comfort. Niyash is also about infusing spirits of cheerfulness and inducing trust for betterment in an otherwise stuck up created by mundane settings or a design disaster. We are here to be with our patrons and not just sell but deliver an Experience. An Experience which makes you craving for more.
Niyash As the name suggests, it’s a concept for creating outstanding modern and sophisticated living spaces at an affordable price.
The first Niyash Studio store was opened at Rajpur Road, Dehradun in 2017, and there are more then 10 leads in the country who are interested in taking up the franchisee of the brand Niyash. We deliver a unique shopping experience that prides itself on exceptional customer service and consultancy expertise.
Niyash is expanding with manufacturing unit as well as the organised furnishing market of the world so we are looking to open new stores across the globe and searching for ambitious franchise partners to join us.
We are a team of business entrepreneurs, idea innovators, architects, furniture designers, interior designers, brand builders, website designers, furniture manufactures, bakery manufacturer, exporters, we can convert any business into a brand.
4. Franchise business Model- FOFO Model.
(Franchise Owned Franchise Operated) – The company basically rents out the brand name to the franchise investor for a particular non-refundable sum (franchise fee) and for a pre-agreed time period. Prices and merchandise are decided by the brands. So, the franchise investor is the owner of the store, and all the operational cost has to be borne by the franchise itself. The Franchise has to provide an assured minimum guarantee or percentage share of revenue to the company.
5. Average. Footfall: In our 12,000 sq ft company owned supermarket outlet avg footfall is of 100 customers daily with a average sale of INR 50 lakhs monthly.
6. Competitive Differentiation: We deliver a unique shopping experience that prides itself on exceptional customer service and consultancy expertise.
• Premium quality and design priced in the market sweet spot as affordable luxury.
• Collaborations with qualified and creative designers.
• Customizable and functional furniture and décor for every room in the house including outdoor and corporate setups.
• All products quality is of international quality standards.
• Partnership of equals with experienced and ambitious franchisor.
• Profitable business model.
• Proven and award-winning concept.
• Strong support in all business areas - world class toolbox and training.
• Superior store opening process.
• Quick generating fund flow model.
• Profit margins of 40 – 100 %
• Strong inventory support and inventory management system.