Apparel Store Investment Opportunities in Delhi

Clients. Serves pre-teens, teens, and Gen Z women across India. Strong repeat rate of 35% for girls’ bras and 20% monthly repeat from under-30 customers. - Revenue model. Direct-to-consumer (D2C) via website (~30% revenue, 70–80% prepaid orders). Omnichannel presence across Amazon, Meesho, Myntra, Zepto, Flipkart, and resellers. High return on Ad spend (ROAS): 6–7 on Amazon, 4 on Meesho. Achieved CM3 positive on key channels. - Financials. FY23 Revenue: ₹9.3 crore. Projected for next year, EBITDA: 18%, PBT: 7% CM2: 32%, Gross Profit: 70%, RTO: 8% Promoter experience. Co-founder & MD: 15+ years in marketing with Star, IBN7, and TV Today. Co-founder & Creative director: Pearl Academy alum with a sharp design focus. Director of fulfilment: 18+ years in sourcing/procurement, JD Institute graduate. Business relationships. CSR tie-ups with Wonder Cement, Howden India, and OSM Thome for reusable period care. Partnerships with Zepto, Instamart, and Slikk for rapid commerce distribution. Strong reseller network: 10 resellers across 9 states, 15 fulfilment centres. - IP & innovation. 1 published patent for pain relief period panty. 1 patent in progress for 100% biodegradable period panties & pads. Functional wardrobe innovations like magic bra straps and seamless inners. Investors. Backed by prominent investors and a family office, and boutique VC firms like i90Vare Capital. Recognition. Featured on a popular business realty show (link provided in pitch). Among the fastest-growing women’s innerwear brands on Zepto. Achieved #1 Best Seller status in girls’ sports bras & knickers.

Recognised member of Start-up India initiative (SISF). We are incubated by NIFT-NFDI (NIFT Foundation for Design Innovation), New Delhi & AIC NMIMS – Atal India (Narsee Monjee Institute of Management Studies), Mumbai. - We have received INR 50 lac soft loan under SISF initiative for growing our business. - We are an online marketplace business dealing in authentic handcrafted handloom apparel, and jewellery. - The business has a registered brand trademark. - We work with 300+ master craftsmen and craft clusters. - Strong sales channels – Own website and partners with Mynta, Amazon, Karigar, and Pernia's. - 40% of our sales are through our own website and 60% through other e-commerce platforms. - We have a significant presence & following across social media channels. - Promoter has more than 20 years of marketing experience specializing in brand, media, and advertising.

Recognised member of Start-up India initiative (SISF). We are incubated by NIFT-NFDI (NIFT Foundation for Design Innovation), New Delhi & AIC NMIMS – Atal India (Narsee Monjee Institute of Management Studies), Mumbai. - We have received INR 50 lac soft loan under SISF initiative for growing our business. - We are an online marketplace business dealing in authentic handcrafted handloom apparel, and jewellery. - The business has a registered brand trademark. - We work with 300+ master craftsmen and craft clusters. - Strong sales channels – Own website and partners with Mynta, Amazon, Karigar, and Pernia's. - 40% of our sales are through our own website and 60% through other e-commerce platforms. - We have a significant presence & following across social media channels. - Promoter has more than 20 years of marketing experience specializing in brand, media, and advertising.

The company has over the years built its reputation as the creators of fashion, which goes beyond the set boundaries to create elegant designs. And the consummating effect brims with such elegance that it deserves to be captured eternally in a frame. The company has created a rich heritage of men's fashion with its lifelike expressions of the myriad moods of the Indian male. Variety is their strength and quality, their expertise. This explains their range of high profile clients from corporate bigwigs to celebrities and socialites.

Celebrity based promotion and sales channel. Targeted audience. Already signed with 3 celebrities from indian music industry including some with upto 10,00,000 followers on facebook. Many more celebs in touch and will be signed up soon.