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Accessories Business for Sale in Gurugram, India

For sale: Gurgaon-based profitable D2C fashion brand selling affordable accessories with strong online marketplace presence.

Established 1-5 year(s)
Employees 5 - 10
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 500 - 600 thousand
Run Rate Sales USD 500 thousand
EBITDA Margin 20 - 30 %
Industries Accessories + 1 more
Locations  Gurugram
Local Time 2:38 PM Asia / Kolkata
Listed By Management Member
Status Active
Overall Rating
Full Sale
Asking Price: USD 247 thousand (Native Currency: INR 23,500,000)
Reason: The owner is planning to relocate abroad for personal reasons.
Includes physical assets worth USD 74 thousand
Interested to connect with advisors
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Business Name
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Documents
GST Certificate
Business Overview
- Based in Gurgaon, we operate an established D2C fashion and lifestyle brand specializing in trendy and affordable accessories, and fashion products.
- The brand has built a strong presence across major Indian e-commerce marketplaces and serves a large customer base nationwide through online sales channels.
- The business generates annual revenue of approximately ₹4.5–5 crore and has demonstrated consistent demand for its products.
- Revenue is generated through the sale of fashion accessories and lifestyle products across leading online marketplaces and digital sales channels.
- The business processes approximately 300-400 orders per day, reflecting strong customer traction and market reach.
- The company owns its branding, product designs, and intellectual property, while manufacturing is outsourced to trusted production partners.
- Operations are managed by a team of 7 permanent employees. Logistics and fulfillment operations are also outsourced, enabling the business to maintain an asset-light and scalable operating model.
- The business maintains strong relationships with leading online marketplaces, suppliers, and logistics partners, ensuring efficient order fulfillment and inventory management.
- Our focus on affordable, trend-driven products has resulted in high customer satisfaction, strong repeat purchase rates, and sustained brand growth.
- The business is registered under GST and operates in compliance with applicable regulatory requirements.
Products & Services Overview
- The business's top-selling products include watches, wallets, belts, handbags, and other fashion accessories designed for both men and women.
- The products are primarily purchased by fashion-conscious consumers seeking stylish, affordable accessories for everyday use, special occasions, and gifting purposes.
- Customers purchase these products mainly through major online marketplaces and e-commerce platforms.
Assets Overview
Tangible assets include shop infrastructure and operational assets such as furniture, computers, laptops, printers, racks, valued at approximately ₹2 lakh, along with inventory and stock of finished goods and actively traded products valued at around ₹1.1 crore. However, the business is offering the stock assets at a discounted rate of approximately ₹68 lakh.

Intangible assets include brand name and goodwill, established customer base across major e-commerce platforms, strong marketplace ratings and reviews, supplier and logistics partnerships, and proprietary product designs and branding rights owned by the company.
Facilities Overview
The business operates from a rented facility of approximately 1,800 sq. ft. on a single floor in Sector 57, Gurugram.

The facility is utilized for daily operations, including inventory storage, order processing and packaging, and administrative activities. The monthly rent for the premises is approximately INR 55,000.
Capitalization Overview
The business is a sole proprietorship owned and managed by a single proprietor, with no external equity investors or shareholders.

Approximately ₹1 lakh in term loans and long-term borrowings is outstanding. The business maintains working capital of around ₹25 lakh, which is serviced through regular operating cash flows. It operates on a cash conversion cycle of approximately 1 to 1.5 months.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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