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Advertising Agency Equity Stake For Sale in Cairo, Egypt

Seeking investment: Regional growth and advertising agency helping brands in Egypt and GCC increase sales.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 50 - 100
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 1.8 million
Run Rate Sales USD 1.84 million
EBITDA Margin 30 %
Industries Advertising Agencies
Locations  Cairo
Local Time 6:37 AM Africa / Cairo
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 640 thousand for 30.0% stake (Native Currency: EGP 30,000,000)
Reason: The investment will be used to accelerate expansion into Saudi Arabia and the UAE, scale its perform... View More
Includes physical assets worth USD 235 thousand
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Business Overview
- Established advertising agency based in Cairo, specializing in integrated growth and marketing services for medium and large organizations in Egypt and the GCC.

- Offers a diverse range of products and services including growth retainers, performance marketing, brand strategy, market entry programs, and creative campaign production.

- Provides monthly strategic and performance-based programs that help clients, including real estate developers, FMCG companies, and financial institutions, generate customer demand and increase sales leads.

- Focuses on data-driven performance marketing to produce measurable results, aimed primarily at brands looking to directly boost sales and ROI.

- Implements high-margin consulting offerings to assist international brands and companies in developing effective market entry and product launch strategies, tailored for GCC markets.

- Develops impactful advertising campaigns, enhancing brand visibility and customer acquisition through video content and influencer collaborations for large clients.

- Boasts over 12 years of operational experience with a proven record of delivering successful campaigns, supported by deep regional relationships and a strong portfolio across various sectors.

- Generates predictable revenue through a combination of retainer agreements, performance-based projects, and long-term client engagements, ensuring a growing stream of income and sustainability.

- Business has a Commercial Registration Certificate.
Products & Services Overview
Provides integrated growth and marketing services to medium and large organizations across Egypt and the GCC. Our top-selling offerings include:

1) Growth retainers.
Monthly strategic and performance-based programs that combine brand strategy, digital advertising, CRM funnels, and lead generation. These are used by real estate developers, FMCG companies, pharmaceutical firms, banks, fintech platforms, and government-related entities to generate customer demand, sales leads, and market growth on an ongoing basis.

2) Performance marketing & lead generation.
Paid media, data-driven campaigns, and conversion funnels designed to deliver measurable sales leads and revenue. These services are primarily used by real estate developers, FMCG brands, and financial service companies looking to directly increase sales and ROI.

3) Brand strategy & market entry programs.
High-margin consulting and execution programs used by companies entering new markets (especially GCC countries) or launching new products. These services are used by international organizations, consumer brands, and institutional clients to establish positioning, pricing, and go-to-market strategies.

4) Creative & campaign production.
High-impact advertising campaigns, video content, and influencer activations that support brand building and sales growth. These are used by large brands and institutional clients to drive awareness, credibility, and customer acquisition.

All services are delivered as monthly retainers, performance-based programs, or strategic projects, creating predictable and scalable revenue.
Assets Overview
Owns a combination of tangible and intangible assets that support its operations and long-term value.

Tangible assets include:
A dedicated two-floor headquarters (14th & 15th floors) with approximately 500 square meters of built-up area in Mohandessin, Cairo. The office is fully furnished and equipped to support strategy, creative, performance marketing, and client servicing teams. The company also owns a fully equipped in-house kitchen studio used for FMCG and food content production, recipe development, and commercial shoots, in addition to professional production and office equipment used for daily operations. Real estate value is EGP 11 million.

Intangible assets include:
The brand and reputation built over more than 12 years of operation, long-term relationships with clients across Egypt and the GCC, active client contracts and retainer agreements, proprietary growth frameworks, campaign methodologies, and internal operating processes. The company also owns CRM databases, lead generation data, historical campaign performance data, digital assets such as websites, content libraries, and marketing materials, as well as strong relationships with influencers, production partners, and regional media networks.

These assets position us as a scalable, institutional-grade growth and marketing platform with strong competitive advantage.
Facilities Overview
Operates from a dedicated two-floor owned office facility (14th & 15th floors) with approximately 500 square meters of built-up area in Mohandessin, Cairo. The office has been in operation for several years and serves as the company’s main headquarters, supporting strategy, creative, performance marketing, and client servicing teams. The headquarters also includes a fully equipped in-house kitchen studio used for FMCG and food content production, recipe development, and commercial shoots, giving a strong production advantage for consumer brands.
Capitalization Overview
The business is currently founder-funded with no outstanding bank loans. The ownership structure consists of 2 partners with 90% and 10%. There are no external investors at this stage.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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