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Apparel Store for Sale in Dubai, UAE

For sale: Established e-commerce sleepwear fashion brand with a loyal customer base and proven revenue.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 1.14 million
Run Rate Sales USD 1.14 million
EBITDA Margin 30 - 40 %
Industries Apparel Stores + 1 more
Locations  Dubai
Local Time 9:40 PM Asia / Dubai
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 870 thousand (Native Currency: AED 3,190,000)
Reason: The owners are reallocating capital and focus toward other strategic opportunities.
Name, Phone, Email
Not disclosed
Business Name
Not disclosed
User Verification
Business Overview
- Established e-commerce business operating in the sleepwear, loungewear, and homewear market.
- Founded 15 years ago, the brand offers a broad selection of comfortable and stylish products designed for everyday wear and at-home living, catering to a loyal and growing customer base across Europe.
- With over a decade of operating history, the business has built strong brand recognition and customer trust within the sleepwear and loungewear market, supported by years of operational history and a loyal customer base across Europe.
- Its longevity within the niche demonstrates resilience, brand trust, and consistent consumer demand.
- Supported by consistent consumer demand, efficient operations, and an established fulfillment structure, the company has generated AED 4.2M in TTM revenue and AED 1.3M in TTM net profit.
- The business benefits from a diversified product catalog, strong customer retention, and a well-established online presence, making it a scalable acquisition opportunity within the fashion and lifestyle e-commerce sector.
- Business has a valid trade license.

At a glance:
- Business model: 3PL fulfillment.
- TTM revenue: AED 4,199,151.
- TTM net profit: AED 1,389,579.
- Market position: Established mid-market DTC sleepwear and loungewear brand offering comfortable, design-focused products for everyday wear, gifting, and at-home lifestyle use across a broad customer base.
Products & Services Overview
- Sleepwear, loungewear, and homewear products for women, men, and children, with key product categories including pyjamas, nightgowns, lingerie, bathrobes, tracksuits, and casual loungewear.
- Customers include families, individual consumers, and lifestyle-focused shoppers across Europe.
- Products are sold through the company’s e-commerce platform and delivered through a 3PL fulfillment model.
Assets Overview
The business doesn't have any physical assets of significant value.
Intangible assets include:
- Store software & website files.
- Domain name.
- Customer database.
- Product catalogs, descriptions & creative assets.
- Branding, imagery & content.
- Advertising accounts & historical data.
- Social media accounts.
- Supplier & fulfillment relationships.
- Review platform.
- Email accounts and marketing materials.
Facilities Overview
The business operates entirely online with no physical office requirement, utilizing a dropshipping e-commerce model that enables full remote management with minimal infrastructure.
Capitalization Overview
The business is solely owned, fully bootstrapped, and operates without any external debt or liabilities.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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