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Bag Retailer for Sale in Jaipur, India

10-year-established premium leather & lifestyle brand with 5,000+ customers, proven operations & ready to scale.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees < 2
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 40 - 50 thousand
Run Rate Sales USD 5.7 thousand
EBITDA Margin 10 - 20 %
Industries Bag Retailers + 1 more
Locations  Jaipur
Local Time 3:29 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 42 thousand (Native Currency: INR 4,000,000)
Reason: Founder has relocated and shifted focus to another venture. After nearly 10 years of building the br... View More
Includes physical assets worth USD 8.4 thousand
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Business Overview
1. Established premium leather & lifestyle D2C brand founded 10 years ago, with nearly 10 years of market presence and product development experience.
2. Served 5,000+ paying customers through Shopify, along with a larger accumulated customer and marketing database.
3. Proven multi-channel revenue model across D2C e-commerce, international sales through Etsy, corporate gifting, personalized products and B2B orders.
4. Established ecosystem of artisans, manufacturers and suppliers, with product specifications, materials, quality standards and sourcing processes already developed.
5. Lean operating model – the business can be managed with a small core team handling operations and marketing, while manufacturing is outsourced to established vendors.
6. Significant groundwork across branding, product development, photography, packaging, website, sourcing and vendor relationships is already in place, allowing a buyer to focus primarily on restarting sales and scaling the brand.
7. Founder has nearly 10 years of hands-on experience in the business and will provide structured transition support covering vendors, sourcing, product development, costing, operations, marketing insights and key business learnings.
8. Business is currently largely inactive following the founder's relocation and shift in focus. The sale therefore represents an opportunity to acquire and relaunch an established brand rather than build one from scratch.
9. Longer-term founder involvement can also be considered on a consulting basis with mutually agreed responsibilities and commercial terms.
Products & Services Overview
The brand offers premium handcrafted leather and canvas lifestyle products, with leather journals, artist journals, tote bags, travel utility kits, wallets, pouches and personalized leather products among the key sellers.

Customers primarily include artists, writers, travellers, working professionals and lifestyle buyers seeking premium, functional and personalized products. The products are purchased for personal use, travel, work, gifting and corporate gifting.

Personalization and gifting have been important differentiators, while the product range has been sold both domestically through the D2C website and internationally through Etsy.
Assets Overview
Intangible assets:
- Established company brand name and brand identity built over nearly 10 years.
- Domain, Shopify website and complete e-commerce setup.
- Established Etsy store and associated digital presence, subject to platform transferability.
- Social media accounts and digital brand assets.
- Customer database including 5,000+ historical paying Shopify customers and broader marketing database, subject to applicable data/privacy requirements.
- Product catalogue, product designs/specifications, photography, creatives and content library.
- Established artisan, manufacturer and supplier network.
- Vendor relationships, sourcing know-how, material specifications and defined quality standards.
- Operational processes, product costing/pricing knowledge and business know-how.
- Founder-led transition support for an agreed period.

Tangible assets (depending on acquisition structure):

- Existing finished-goods and material inventory.
- Packaging materials and operational supplies.
- Studio/store furniture, display fixtures and storage setup.
- Machinery, equipment and other operational assets available with the business.
Facilities Overview
- Operates from a rented studio-cum-display store in Jaipur, used for inventory storage, packaging, order management and product display.
- The premises are on flexible rental terms, keeping fixed overheads low.
- Production is outsourced through an established network of artisans and vendors, eliminating the need for an in-house manufacturing facility.
- The business can be operated with a lean setup or easily integrated into the buyer’s existing premises.
- Existing furniture, fixtures and operational setup can also be included as part of the acquisition, depending on the deal structure.
Capitalization Overview
- The business is 100% bootstrapped and founder-owned, with no external investors or shareholders.
- Operations have historically been funded through promoter capital and internal accruals.
- No external equity funding has been raised.
- Any outstanding loans/liabilities are not intended to be transferred to the buyer.
- Ownership: 100% held by the founder.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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