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Bathroom Fixtures Company for Sale in Cluj-Napoca, Romania

For sale: Premium e-commerce brand with EUR 10M lifetime revenue and 2K+ verified customer reviews.

Established 5-10 year(s)
Employees 5 - 10
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 2.5 million
Run Rate Sales USD 2.5 million
EBITDA Margin 0 - 10 %
Industries Bathroom Fixtures + 1 more
Locations  Cluj-Napoca
Local Time 5:05 AM Europe / Bucharest
Listed By Advisor / Business Broker
Status Active
Overall Rating
Full Sale
Asking Price: USD 1.42 million (Native Currency: EUR 1,200,000)
Reason: - The founder is currently involved in multiple ventures and is unable to dedicate the necessary tim... View More
Includes physical assets worth USD 470 thousand
Name, Phone, Email
Not disclosed
Business Name
Not disclosed
User Verification
Documents
Website Interface
Business Overview
- The company sells bathroom and kitchen products and has 4 dedicated suppliers.
- The business has achieved EUR 10 million+ in lifetime revenue, and has a high average order value of EUR 540, which is strong for a consumer e-commerce business.
- It also has 2,254+ verified customer reviews, a 9-person full-time team, and a 600 sqm leased warehouse, indicating an established operating platform rather than an early-stage store.
- The revenue model is direct product sales through e-commerce.
- The promoter is the founder-operator who built the business into a scaled Romanian premium home category brand and is selling due to bandwidth constraints across multiple ventures.
- The business is registered as an LLC.
Products & Services Overview
- The company is a Romanian premium e-commerce business focused on bathroom and kitchen products, with top-selling categories including faucets, shower systems, bathroom fittings, sinks, and related home improvement products, supported by category-relevant organic search visibility shown in the SEMrush snapshot.
- The main users are retail homeowners, renovators, interior-focused consumers, and small trade/professional buyers who purchase products online for new home setups, remodelling projects, and premium upgrades. - The business primarily sells through its e-commerce channel, where customers browse products, place orders online, and receive fulfillment through the company’s warehouse and in-house operating setup.
Assets Overview
Tangible assets:
- Warehouse furniture, fixtures, shelving, and operational equipment used in storage and fulfillment.
- Packing and dispatch equipment.
- Inventory.
- Office equipment, computers, and operational hardware.

Intangible assets:
- Brand name and goodwill.
- Domain name and website.
- E-commerce store and product catalog.
- Customer database and order history, subject to applicable GDPR/data transfer requirements.
- Supplier and business relationships.
- Verified review base of 2,254+ customer reviews.
- SEO footprint including 288 referring domains, 1.14K backlinks, and rankings across 2.25K keywords, based on the SEMrush snapshot.
- LLC entity.

Operational know-how, workflows, and team transition support.
Facilities Overview
The company operates from a 600 sq m leased warehouse facility used for storage, inventory handling, packing, and dispatch.
The monthly rent is EUR 2,600.
Capitalization Overview
The business has primarily been funded through operating cash flows, founder capital, and bank facilities.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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1 Buyer viewed this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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