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Beauty and Wellness Company Equity Stake For Sale in Colombo, Sri Lanka

Sri Lanka's exclusive importer of leading Korean Beauty Brands.

Established 1-5 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 360 thousand
Run Rate Sales USD 360 thousand
EBITDA Margin 40 %
Industries Beauty and Wellness
Locations  Colombo
Local Time 10:18 PM Asia / Colombo
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 180 thousand for 20.0% stake (Native Currency: LKR 60,000,000)
Reason: The business is raising capital to accelerate its next phase of growth across four key areas: Mal... View More
Includes physical assets worth USD 60 thousand
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Business Overview
Scale: 20,000 customers served to date, with a Shopify 10,000 Orders Award (April 2025) marking a key growth milestone.
Recognition: Winner, Fastest Delivery at Global Business Excellence Awards 2025, reflecting streamlined fulfillment and operational systems.
Revenue model: Diversified across D2C e-commerce, B2B wholesale, and physical retail, anchored by exclusive Centellian24 distribution rights in Sri Lanka.
Strategic relationships: Direct partnerships with multiple Korean beauty brands, backed by ties to KOTRA (Korea Trade-Investment Promotion Agency) and the Korean Embassy in Sri Lanka.
Regulatory moat: NMRA (National Medicines Regulatory Authority) approval secured and maintained over the past year, a significant barrier to entry for competitors.
Promoter track record: Built to this scale in just 3 years, navigating import constraints and regulatory complexity, demonstrating resilience and execution capability in a difficult operating environment.
Products & Services Overview
The top sellers are Centellian24's Madeca Cream and other trending Korean skincare staples, Unleashia makeup, Face Republic skincare routines, Miguhara brightening products, plus body/haircare and beauty accessories. Customers are primarily Sri Lankan women aged 18-40 seeking authentic, dermatologist-backed K-beauty for daily skincare routines, sun protection, and makeup. They shop via e-commerce site for direct-to-consumer purchases, through B2B wholesale to salons and retailers.
Assets Overview
Tangible Assets.

Inventory across Centellian24, Unleashia, Face Republic, Miguhara, LAPCOS (More to come) and accessory lines.
E-commerce platform and website infrastructure (Shopify-based)
Physical retail presence (Ward Place and Havelock City Mall store Opening Oct 2026)
Warehousing, packing stations, and fulfillment equipment.
Office and operational setup.
Intangible Assets.

Exclusive Centellian24 (and 5 other brands) distribution rights for Sri Lanka.
NMRA regulatory approval (a significant barrier to entry for competitors)
Customer database of ~20,000 clients.
Brand reputation and awards (Shopify 10,000 Orders Award, Global Business Excellence Award for Fastest Delivery)
Strategic relationships with Korean brands, KOTRA, and the Korean Embassy.
Operational SOPs and streamlined fulfillment processes.
Social media presence and digital marketing assets/data.
Supplier and delivery partner agreements.
Facilities Overview
Store front: Road facing, Around 600 sqft with 3-4 car parking spaces.
1 floor occupied, the 2nd floor available for expansion.
Rent (have a good relationship with the land lord, rent about 735k/month)
Capitalization Overview
2 Directors 50% shares each.
Directors personally invested in the business.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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