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Book Publishing Business for Sale in Bilaspur, India

For sale: Company offering self-publishing services that help authors release, distribute, and generate royalty income.

Established 5-10 year(s)
Employees 2 - 5
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 20 - 30 thousand
Run Rate Sales USD 26 thousand
EBITDA Margin 10 - 20 %
Industries Book Publishing
Locations  Bilaspur
Local Time 1:34 AM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 19.4 thousand (Native Currency: INR 1,800,000)
Reason: Selling the business due to family and health issues.
Includes physical assets worth USD 2.15 thousand
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Business Overview
1. Company overview:
- Founded: 6 years ago.
- Headquarters: Bilaspur, Chhattisgarh, India.
- Type: Self-publishing company (B2C + B2B model)
2. Revenue model.
- Primary revenue comes from authors who purchase publishing packages. Affordable pricing designed for first-time authors.
- Print-on-demand model eliminating inventory cost.
- Royalty model for authors.
Model type: Service-based, asset-light, scalable.
3. Clients / customer base:
Aspiring authors: ~10-20 regular clients.
Key segments:
- First-time writers.
- Students and poets.
- Self-help and regional language authors.
- Professionals using books for personal branding.
4. Promoter / founder experience.
- Founder & CEO: Experience in self-publishing industry (approx. 5+ years)
- Background in writing, publishing, and entrepreneurship.
5. Business relationships & distribution:
Distribution through major platforms:
- Amazon.
- Flipkart.
- Kindle.
- Google Books.
- Enables national and international reach.
6. Product & service strength:
End-to-end publishing solutions:
- Editing, design, ISBN, publishing.
- Multi-language publishing (Hindi, English, regional languages)
- Covers multiple genres including academic, fiction, poetry, and self-help.
7. Market positioning.
- Affordable self-publishing platform.
- Focus on new and emerging authors.
- Growing presence in India’s self-publishing market.
Products & Services Overview
Our most popular service is our self-publishing package:
- An author provides us with their manuscript, and we handle everything, cover design, formatting, ISBN allocation, and complete publishing.
- We then make the book available on platforms like Amazon, Flipkart, and Kindle.
- We don’t use bulk printing, as our print-on-demand model ensures books are produced only after an order is placed.
Who works with us?
Our clients mainly include first-time authors, students, poets, and individuals looking to publish without going through traditional gatekeeping. Some professionals also use our services for personal branding.
The process is simple:
Authors give us their content, we publish it, the book goes online and the authors earn royalties.
In simple terms:
We don’t sell books but provide publishing services that help authors become published.
Assets Overview
1. Tangible assets (physical assets)
These are limited because the business is service-based:
- Office furniture (desks, chairs, workstations)
- Computers, laptops, and IT equipment.
- Basic office infrastructure (printers, networking devices)
- Other minor small office setup or fixtures.
Note: No heavy machinery or inventory, as printing is handled through print-on-demand partners.

2. Intangible assets (most valuable part)
A. Brand & goodwill:
- Established brand name.
- Market reputation among new and emerging authors.
- Existing trust and recognition in the self-publishing segment.
B. Client base & database:
- Database of past and current authors.
- Leads and potential customer pipeline.
- Relationships with repeat clients.
C. Digital assets.
- Official website and domain.
- Social media accounts (Instagram, Facebook)
- Digital marketing creatives and content.
- Email database and CRM data.
D. Company registrations: GST and Udyam (MSME)
Facilities Overview
Facility details:
- Office type: Small-scale office setup (service-based business, no manufacturing unit)
- Built-up area: Operates from a compact office space (approx. 500 sq. ft. )
- Number of floors: Single-floor office unit (standard for small publishing/service firms)
- Location: Bilaspur, Chhattisgarh, India.
Ownership / lease: Rented/leased commercial office space.
Operational nature of facility:
- No warehouse or printing plant required.
Works on print-on-demand model, so:
- Printing is handled by third-party vendors.
- No inventory storage needed.
Office is mainly used for:
- Content handling.
- Design & editing work.
- Client communication.
- Sales & support.
Capitalization Overview
Funding & ownership:
1. Current funding status:
- The company is bootstrapped (self-funded startup)
No external funding such as:
- Venture capital (VC)
- Angel investment.
- Private equity.
Revenue is generated through a fee-for-service model (authors pay for publishing services)
2. Debt / loans.
There are no:
- Bank loans.
- External debt.
- Outstanding liabilities.
Based on its asset-light, service-based model, the company operates with minimal capital requirement and low debt dependency.
3. Ownership structure.
- Founder & Owner: 1.
- Additional key person: Managing Head.
Ownership details: Total shareholders: 1.
4. Type of business entity:
- Sole proprietorship.
- Operates as a closely controlled startup with promoter ownership.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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