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Cleaning Supplies Company for Sale in Zrenjanin, Serbia

Serbia-based manufacturer of industrial and household chemical products—detergents, cleaning agents, disinfectants, and hygiene maintenance equipment.
This Business is on a Premium Plan
Established 30-40 year(s)
Employees 10 - 50
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 2.8 million
Run Rate Sales USD 2.84 million
EBITDA Margin 13 %
Industries Cleaning Supplies
Locations  Zrenjanin
Local Time 6:13 PM Europe / Belgrade
Listed By Business Owner / Director
Status Moderately Active
Overall Rating
Full Sale
Asking Price: USD 2.5 million (Native Currency: RSD 253,000,000)
Reason: Owner exiting due to succession and focusing on a non-competing venture, preferring a buyer capable ... View More
Includes physical assets worth USD 1.03 million
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Business Overview
• Vertically integrated business combining manufacturing, retail, and wholesale of pool and household cleaning chemicals.
• In-house manufactured pool products: algicides, sodium hypochlorite, flocculants, pH+ / pH–, and multifunction tablets.
• Additional offerings include imported pools & hot tubs (Bestway / Lay-Z-Spa), pool maintenance equipment (pumps, filters, skimmers, vacuums), and inflatable leisure products (kids’ toys, SUP boards, inflatable kayaks).
• Customer segments:
– B2C families and pool enthusiasts (two retail stores in Zrenjanin).
– B2B clients including hotels, camps, sports centers, and municipalities.
• Revenue model: blended manufacturing margins (pool chemicals) plus retail and wholesale from imported brands.
• Sales channels: 2 brick-and-mortar stores and regional wholesale with immediate seasonal availability.
• Supplier relationships: direct importer for Bestway and Jilong, ensuring stable seasonal inventory.
• Promoter has 10+ years of experience in pool chemistry and seasonal leisure categories, with documented SOPs and QA systems.
• Customer base includes a loyal repeat retail following and a growing B2B portfolio in hospitality and public sectors.
• Operations include chemical production/packaging, warehousing, and last-mile retail distribution.
Products & Services Overview
The company produces ~1,000 SKUs across detergents, soaps, cleaning and polishing agents, disinfectants, and hygiene maintenance equipment, used for cleaning, polishing, disinfection, and hygiene maintenance. (Specific buyer segments and use cases not disclosed. )
Assets Overview
Tangible assets:
- Retail fixtures and POS systems.
- Blending, mixing, and packaging equipment for pool chemicals.
- Storage racking, handling equipment and tools.
- Available saleable inventory/stock.
- Office IT equipment.
- Signage.
Intangible assets:
- Company brand and proprietary formulas for pool-chemistry SKUs.
- Established supplier relationships (Bestway/Jilong).
- Customer database (retail & B2B).
- Website and social media assets.
- Operating SOPs and QA documentation.
- Hiring and training playbooks.
Facilities Overview
Retail: Two ground-floor, street-front stores in Zrenjanin with display areas, POS systems, and back-of-house storage (leased).
Production & warehouse: Light-industrial site near Zrenjanin for blending/packaging chemicals and palletized stock with loading access (leased).
(Exact square footage and lease terms will be shared during due diligence. )
Capitalization Overview
Funded with a solid capital base and low leverage (specific borrowings not disclosed). Shareholding: 1 shareholder (100%).
Recent Activity
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3 Buyers contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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