Cleaning Supplies Company for Sale in Zrenjanin, Serbia
Vertically integrated pool chemicals and leisure business with retail, wholesale, and B2B clientele.
| Established | 30-40 year(s) |
| Employees | 10 - 50 |
| Legal Entity | Limited Liability Company (LLC) |
| Reported Sales | USD 2.87 million |
| Run Rate Sales | USD 2.9 million |
| EBITDA Margin | 13 % |
| Industries | Cleaning Supplies |
| Locations | Zrenjanin |
| Local Time | 1:10 AM Europe / Belgrade |
| Listed By | Business Owner / Director |
| Status | Active |
Full Sale
Asking Price:
USD
2.53 million
(Native Currency: RSD 253,000,000)
Reason: Owner exiting due to succession and focusing on a non-competing venture, preferring a buyer capable ...
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Includes physical assets worth
USD
1.05 million
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Business Overview
• Vertically integrated business combining manufacturing, retail, and wholesale of pool and household cleaning chemicals.
• In-house manufactured pool products: algicides, sodium hypochlorite, flocculants, pH+ / pH–, and multifunction tablets.
• Additional offerings include imported pools & hot tubs (Bestway / Lay-Z-Spa), pool maintenance equipment (pumps, filters, skimmers, vacuums), and inflatable leisure products (kids’ toys, SUP boards, inflatable kayaks).
• Customer segments:
– B2C families and pool enthusiasts (two retail stores in Zrenjanin).
– B2B clients including hotels, camps, sports centers, and municipalities.
• Revenue model: blended manufacturing margins (pool chemicals) plus retail and wholesale from imported brands.
• Sales channels: 2 brick-and-mortar stores and regional wholesale with immediate seasonal availability.
• Supplier relationships: direct importer for Bestway and Jilong, ensuring stable seasonal inventory.
• Promoter has 10+ years of experience in pool chemistry and seasonal leisure categories, with documented SOPs and QA systems.
• Customer base includes a loyal repeat retail following and a growing B2B portfolio in hospitality and public sectors.
• Operations include chemical production/packaging, warehousing, and last-mile retail distribution.
• In-house manufactured pool products: algicides, sodium hypochlorite, flocculants, pH+ / pH–, and multifunction tablets.
• Additional offerings include imported pools & hot tubs (Bestway / Lay-Z-Spa), pool maintenance equipment (pumps, filters, skimmers, vacuums), and inflatable leisure products (kids’ toys, SUP boards, inflatable kayaks).
• Customer segments:
– B2C families and pool enthusiasts (two retail stores in Zrenjanin).
– B2B clients including hotels, camps, sports centers, and municipalities.
• Revenue model: blended manufacturing margins (pool chemicals) plus retail and wholesale from imported brands.
• Sales channels: 2 brick-and-mortar stores and regional wholesale with immediate seasonal availability.
• Supplier relationships: direct importer for Bestway and Jilong, ensuring stable seasonal inventory.
• Promoter has 10+ years of experience in pool chemistry and seasonal leisure categories, with documented SOPs and QA systems.
• Customer base includes a loyal repeat retail following and a growing B2B portfolio in hospitality and public sectors.
• Operations include chemical production/packaging, warehousing, and last-mile retail distribution.
Products & Services Overview
Our best-selling products are in-house manufactured pool cleaning chemicals (algicides, sodium hypochlorite, flocculants, pH+ / pH–, multifunction tablets). These are complemented by imported pools and hot tubs (Bestway / Lay-Z-Spa), pool maintenance equipment (pumps, filters, skimmers, vacuums), and a range of inflatable leisure items (kids’ toys, SUP boards, inflatable kayaks).Our customer base includes B2C families and pool enthusiasts, who shop through our two Zrenjanin retail stores, as well as B2B clients such as hotels, camps, sports centers, and municipalities, who purchase in bulk for ongoing pool operations.
Assets Overview
Tangible assets:- Retail fixtures and POS systems.
- Blending, mixing, and packaging equipment for pool chemicals.
- Storage racking, handling equipment and tools.
- Available saleable inventory/stock.
- Office IT equipment.
- Signage.
Intangible assets:
- Company brand and proprietary formulas for pool-chemistry SKUs.
- Established supplier relationships (Bestway/Jilong).
- Customer database (retail & B2B).
- Website and social media assets.
- Operating SOPs and QA documentation.
- Hiring and training playbooks.
Facilities Overview
Retail: Two ground-floor, street-front stores in Zrenjanin with display areas, POS systems, and back-of-house storage (leased).Production & warehouse: Light-industrial site near Zrenjanin for blending/packaging chemicals and palletized stock with loading access (leased).
(Exact square footage and lease terms will be shared during due diligence. )
Capitalization Overview
- Funded by retained earnings and working capital from operations, with standard trade payables to suppliers.- No material long-term bank debt.
- Ownership: 1 shareholder (100%).
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