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Consumer Electronics Startup for Sale in Bengaluru, India

Asset-light D2C e-commerce brand with proven sales, scalable operations, established online customer base across India.

Established 0-1 year(s)
Employees 2 - 5
Legal Entity Private Limited Company
Reported Sales USD 130 thousand
Run Rate Sales USD 176 thousand
EBITDA Margin 10 - 20 %
Industries Consumer Electronics + 1 more
Locations  Bengaluru
Local Time 3:25 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 37 thousand (Native Currency: INR 3,500,000)
Reason: The owner wants to pursue another venture.
Interested to connect with advisors
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Business Name
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Business Overview
- Operational D2C e-commerce brand offering curated consumer products across home, lifestyle, electronics, wellness, automotive accessories, grooming, and pet care categories.
- Product portfolio includes portable wellness devices, cooling and humidification products, wireless charging accessories, grooming devices, car utility products, and other utility-led lifestyle products.
- Sells directly to consumers through its Shopify store, serving primarily online shoppers in Metro and Tier-1 cities across India.
- Has served over 5,800 customers and generated approximately INR 1.23 crore in annual sales, with an average order value of around INR 2,000.
- Revenue is generated through direct online retail sales of physical products with healthy retail margins.
- Operates an asset-light business model supported by integrated payment systems, logistics workflows, WhatsApp automation, Meta and Google advertising assets, analytics, product content, and established supplier relationships.
- Product sourcing, storage, packaging, and order fulfilment are managed through third-party suppliers, fulfilment partners, and logistics providers, enabling remote operations with a lean team of three permanent employees.
- Well-positioned for growth through product expansion, increased digital marketing, and scaling of online sales channels while maintaining low fixed overheads.
- Holds GST registration, ensuring regulatory compliance.
Products & Services Overview
Offers utility-led consumer products across personal wellness, home and kitchen, electronics, automotive accessories, grooming and pet care.

The catalogue includes portable wellness devices, cooling and humidification products, wireless charging accessories, grooming devices, car utility products and other problem-solving lifestyle products.

Customers are primarily online shoppers in Metro and Tier-1 Indian cities who purchase these products for everyday convenience, personal wellness, home use and gifting through our Shopify store.
Assets Overview
Intangible assets:
- Brand name, logo and complete visual identity.
- Website domain and operational Shopify e-commerce store.
- IG page with 6,000 followers.
- Meta advertising account, pixel and historical campaign learnings, subject to platform transfer policies.
- Google Ads, Google Analytics and Search Console infrastructure, subject to platform transfer policies.
- WhatsApp Business setup, templates and customer communication workflows.
- Supplier, sourcing, fulfilment and logistics relationships.
- Product research, pricing information and product-performance learnings.
Facilities Overview
The business is operated remotely from Bengaluru and does not require a dedicated retail, manufacturing or warehouse facility.

The company has a registered office in Bengaluru. Product sourcing, storage, packaging and order fulfilment are handled through third-party suppliers, fulfilment partners and logistics providers.

No owned commercial property or dedicated leased facility is required to continue operating the business.
Capitalization Overview
The business is bootstrapped through promoter funds, with no institutional equity raised to date. Has two directors holding equal shares.
Recent Activity
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Contact Business
2 Buyers contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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