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Ecommerce Website for Sale in Dubai, UAE

Explore a profitable e-commerce business for sale with sustainable operations and strong ROI.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 1.1 million
Run Rate Sales USD 1.1 million
EBITDA Margin 32 %
Industries Ecommerce Websites
Locations  Dubai
Local Time 8:41 AM Asia / Dubai
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 790 thousand (Native Currency: AED 2,900,000)
Reason: The owners are moving their capital and attention to other projects. This is not a distressed sale; ... View More
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Business Name
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Blue dress design
Business Overview
The business is one of the Netherlands' leading online specialists in premium nightwear, operating a multi-brand direct-to-consumer (DTC) e-commerce model with both stock and backorder capabilities. Established 15 years back, it has generated AED 4 million in trailing twelve-month revenue and AED 1.3 million in net profit, resulting in a 32.4% net profit margin that has remained consistently between 32% and 34% over recent years. Marketing expenditure accounts for only 9.3% of revenue, reflecting strong organic demand driven by the popularity of established European brands that customers actively search for. The business serves customers across the Netherlands and Belgium, maintains long-standing supplier relationships on favourable pay-on-invoice terms, and benefits from an efficient outsourced fulfilment model through QLS. With an implied annual ROI of 44.9%, a scalable operating structure, and minimal day-to-day operational involvement, the business presents a highly profitable and sustainable e-commerce model. This is an entirely online based business with no requirement for any other employees, running a lean operation model. The business does have the required licenses but will only disclose the details after serious connections.
Products & Services Overview
The business specializes in the online retail of premium sleepwear, loungewear, pyjamas, and underwear from well-established European brands, including Ringella, Pastunette, Schiesser, Hajo, and Comtessa. Its products cater to women, men, and children, including plus-size collections up to size 54. Customers purchase through the company's Magento-based web shop, marketplace, and affiliate channels. Order fulfillment is handled by QLS, a third-party logistics provider that delivers via DHL across the Netherlands and Belgium, enabling an efficient and asset-light operating model. The business receives an 50 - 60 orders per day, with an average order value of AED 237.50.
Assets Overview
Tangible Assets:
No significant tangible assets, as the business operates under an asset-light e-commerce model with outsourced fulfillment.

Intangible Assets:
- Magento-based e-commerce store with the complete product catalogue, website content, and customer database.
- Supplier relationships with Ringella, Zetex, Hajo, Pastunette, and other premium European brands.
- QLS fulfilment contract with DHL shipping network.
- Magneto based web shop.
- Trade Tracker affiliate setup.
- Google Ads and Meta Ads accounts.
- Mailchimp and Channable accounts.
- Domain portfolio including. nl,. be,. com, and. de domains.
- Standard operating procedures (SOPs) and operational documentation.
- Established brand goodwill and recurring customer base.
Facilities Overview
The business operates as a fully remote online e-commerce business and does not require a physical office, warehouse, or retail outlet. It is managed entirely online using a laptop, while inventory storage and order fulfilment are outsourced to QLS, eliminating the need for leased premises or facility-related overheads.
Capitalization Overview
The business is 100% founder-owned and has been fully bootstrapped since inception. It has no outstanding loans, external borrowings, or financial liabilities, with ownership held entirely by a single shareholder owning 100% of the business.
Recent Activity
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Contact Business
2 Buyers contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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