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Ecommerce Website for Sale in Hong Kong

Established Hong Kong furniture e-commerce: 14+ years profitability, HK$2.1M peak revenue, 43% margins, asset-light model.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees < 2
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 30 - 40 thousand
Run Rate Sales USD 46 thousand
EBITDA Margin 30 - 40 %
Industries Furniture + 1 more
Locations Hong Kong
Local Time 12:32 PM Asia / Hong Kong
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 38 thousand (Native Currency: HKD 298,000)
Reason: Owner is relocating and focusing on other projects. Sale is due to relocation and change of prioriti... View More
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Business Overview
• Established Track Record: 14+ years of profitable operations with consistent five-star customer reviews.
• Large & Diverse Client Base: Hundreds of homeowners, landlords, expats, interior designers, and commercial clients served across Hong Kong.
• Dual Revenue Model:
1. Online furniture collection (beds, sofas, dining tables, bedroom sets)
2. Custom-made furniture & bespoke artwork with premium margins.
• Founder Experience: 14+ years of industry expertise in e-commerce furniture retail, custom manufacturing, project coordination, and client relationship management.
• Strong Supplier Network: Long-term manufacturing partners with 10+ years collaboration ensuring reliability and consistent quality.
• End-to-End Logistics: Established shipping pipeline from factory to customer, including assembly services and after-sales support.
• Lean Online Model: No showroom overheads = higher margins vs. traditional retailers.
• Interior Designer Partnerships: Long-standing relationships with interior designers across Hong Kong for residential and commercial projects.
• Financial Performance: Peak revenue HK$2.12M (2017), with recent annual revenue around HK$300K as marketing activity was reduced. Product margins typically range between 35–65% depending on category.
Asking Price: USD $38K (HK$296K @ ~1.5× earnings multiple).
Products & Services Overview
1. Custom-Made Furniture (Most In-Demand)
• Custom sofas, sofa beds, modular seating.
• Made-to-measure cabinets & storage.
• Custom beds and full bedroom sets.
• Bespoke fit-outs for unique spaces.
Users: Interior designers (long-term partners), homeowners, expats in Hong Kong, offices & commercial projects.
2. Exclusive Furniture Collection (Top-Selling Pieces)
• Beds, sofa beds, sofas, dining tables, bedroom furniture.
Users: Landlords furnishing rentals, homeowners upgrading, expats relocating to HK, high-end individuals.
3. Artwork Collection.
• Abstract artwork, custom-made pieces, oil paintings, prints & made-to-order designs.
Users: Homeowners, offices & commercial spaces, interior designers.
Assets Overview
Tangible Assets:
• Office setup access (Wan Chai)
• Material samples and product catalogs.
Intangible Assets (Main assets):
• ✓ Complete HSBC bank statements (Last 12 years)
• ✓ 13-year client order database.
• ✓ Supplier relationships (10+ year partnerships)
• ✓ Interior designer network and partnerships.
• ✓ Brand reputation (14+ years, five-star reviews)
• ✓ Operational systems and processes.
• ✓ Current owner’s knowledge transfer & transition support.
• ✓ Zero outstanding liabilities.
Facilities Overview
• Shared Office Space – Wan Chai, Hong Kong: Maintains a shared office facility with access to shared reception services.
• Administrative & Sample Storage: Used for client coordination and housing material samples (fabric swatches, finish options)
• No Showroom: Online-only sales model keeps overheads low and margins strong.
• No Long-Term Lease: Flexible shared office setup avoids high commercial rent.
• Outsourced Operations: Manufacturing, shipping, delivery, and assembly handled by long-term partners (no warehouse needed)
Capitalization Overview
• Founder-Funded: Fully funded by the founder since inception, grown organically through profit reinvestment.
• No Debts Outstanding: Zero bank loans, investor debt, or financing obligations.
• Cash-Positive Model: Stable cost control, lean operations.
• Ownership: 100% owned by founder (one shareholder, no minority partners)
Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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