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Ecommerce Website for Sale in Saratoga Springs, USA

Profitable European e-commerce brand specializing in premium sleepwear and lifestyle apparel with strong recurring demand.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 1.1 million
Run Rate Sales USD 1.1 million
EBITDA Margin 30 - 40 %
Industries Women's Apparel Stores + 1 more
Locations  Saratoga Springs
Local Time 12:31 AM America / Chicago
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 795 thousand (Native Currency: USD 795,000)
Reason: The owners are pointing their time and money at other projects. Nothing is wrong with the business; ... View More
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Business Overview
• Established direct-to-consumer e-commerce brand specializing in premium sleepwear, loungewear, pyjamas, and underwear for women, men, and children.
• Operates a multi-brand online retail model featuring well-known European brands, serving customers primarily across the Netherlands and Belgium.
• Generates revenue through its Magento-based e-commerce platform using a stock and backorder model, with order fulfillment managed by an established third-party logistics partner.
• Has been operating since 15 years and generated approximately USD 1.1 million in trailing twelve-month revenue with a net profit of approximately USD 355,000, representing a net margin of 32.3%.
• Achieves an average order value of approximately USD 64.67 while maintaining consistent profitability through efficient inventory management, low product return rates, and disciplined marketing expenditure.
• Benefits from strong seasonal demand, with peak sales during the fourth quarter driven by holiday shopping.
• Offers premium products from established brands, resulting in repeat purchases and consistent organic customer demand.
• Operates with a scalable business model supported by outsourced fulfillment, enabling efficient operations and future growth.
• Well positioned for expansion by increasing digital marketing, introducing additional product categories, and expanding into new European markets.
• Operates with a valid business license.
Products & Services Overview
The business sells premium sleepwear, loungewear, pyjamas, and underwear from established brands. Primarily serves women, while also offering products for men and children in the Netherlands and Belgium, purchasing through its online store.
Assets Overview
Intangible assets:
• Magento e-commerce store, website content, and customer database.
• Domain names, including the. nl,. be,. com, and unused. de domains.
• Bol. com seller account and TradeTracker affiliate marketing setup.
• Google Ads and Meta advertising accounts.
• Mailchimp and Channable accounts.
• Long-standing supplier relationships and the QLS fulfillment contract.
• Established brand reputation and business goodwill.
• Standard operating procedures (SOPs), operational documentation, and business processes.
• Historical sales data, customer insights, and marketing assets.
Facilities Overview
This business operates completely online, requiring only a laptop and no physical office space. It is an e-commerce model that relies on dropshipping, allowing for fully remote management.
Capitalization Overview
This business is 100% founder-owned, fully bootstrapped, and operates with no external debts or liabilities.
Recent Activity
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1 Buyer contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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