Ecommerce Website for Sale in Xanthi, Greece

Business activities & market position.
The company specializes in the retail and wholesale distribution of tactical equipment, outdoor tactical clothing, and a broad range of products for outdoor activities, including hiking, camping, and mountaineering. In recent years, the business has expanded beyond traditional retail, securing two-year contracts to supply workwear to several of the largest companies in Greece.

In addition, the company operates as a wholesale supplier to five PX military stores across Greece, further strengthening its position within the defense and security-related retail sector. Each physical retail store serves approximately 20–25 customers per day, while the company’s e-commerce platform attracts over 2,600 daily visitors and generates more than 1,000 orders per month.

Own-brand production.
The business has recently begun developing and producing products under its own brand name and logo. Initial production includes two sleeping bag models, offered in eight color and size combinations, which are ready for launch. There are plans to gradually expand the in-house manufactured product range, enabling improved margins, brand recognition, and long-term scalability.

Supplier network & logistics.
The company collaborates with more than 30 suppliers, whose products are featured both online and in physical stores. At present, no exclusive supply agreements are in place. Shipping operations are handled by a third-party logistics provider covering deliveries throughout Greece, with costs calculated on a per-package basis.

Market dynamics & public sector supply.
In Greece, certain essential equipment used by army and police personnel is not provided by the state and must be purchased privately by officers. This creates consistent, non-cyclical demand within the tactical and professional equipment market. The company also undertakes small-scale supply projects for public sector organizations, including the army, police, air force, municipal police, and municipal authorities.

Growth opportunities.
There is substantial potential for future growth, particularly through:
A) Further development of the B2B segment.
B) Exploration of franchise opportunities.
C) Expansion of international shipping, initially within the EU and subsequently to global markets.

The company already serves large industrial clients, alongside smaller public sector projects, providing a strong foundation for scaling these initiatives.

Marketing & technology.
Marketing activities are managed in-house, with a strong focus on SEO performance. The company currently ranks for more than 850 keywords within the top 10 search results, with continuous organic growth. Additionally, ChatGPT-powered technology has been implemented to support multilingual communication, enabling efficient content translation and facilitating expansion into international markets for a future owner.