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Ecommerce Website for Sale in Xanthi, Greece

For Sale: Established omnichannel business featuring 2/retail stores & 2/e-commerce platforms specializing in tactical&outdoor gear.
This Business is on a Premium Plan
Established 80-90 year(s)
Employees 5 - 10
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 1.48 million
Run Rate Sales USD 1.5 million
EBITDA Margin 0 - 10 %
Industries Specialty Retailers + 1 more
Locations  Xanthi
Local Time 11:18 PM Europe / Athens
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 570 thousand (Native Currency: EUR 500,000)
Reason: Different sale proposals: - Option 1: Digital assets only (E-commerce focus) Asking price: €500,00... View More
Includes physical assets worth USD 340 thousand
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Business Overview
Business highlights & market positioning.
Market leadership & revenue model.

Diversified sales channels: A robust hybrid model combining B2C retail, B2B wholesale, and a high-performing e-commerce platform.

Strategic contracts: Secured two-year exclusive contracts with major Greek industrial firms for professional workwear and established wholesale partnerships with 5 PX military stores nationwide.

Proven traction: Each physical location serves 20–25 customers daily, while the e-shop attracts 2,600+ daily visitors, generating over 1,000 orders per month.

Proprietary brand & scalability.
In-house brand development: Successfully launched a private-label line (starting with 8 sleeping bag variations). This initiative significantly improves profit margins and builds long-term brand equity.

Reliable supply chain: Active collaboration with a network of 30+ verified suppliers and a scalable 3PL (Third-Party Logistics) structure for nationwide distribution.

Market dynamics & defensive moat.
Non-cyclical demand: The business capitalizes on mandatory private equipment purchases by military and police personnel, ensuring steady revenue regardless of economic cycles.

Public sector portfolio: Proven track record in supplying the Hellenic Army, Police, Air Force, and Municipal Authorities.

Technology & marketing excellence.
SEO powerhouse: Exceptional organic reach with over 850 keywords ranking in the Top 10 search results.

AI-Driven efficiency: Integration of ChatGPT-powered workflows for multilingual support and content creation, making the business "International-Ready" for a new owner.

Growth catalysts.
B2B expansion: Significant room to scale existing corporate clothing contracts.

Franchise potential: A proven, turn-key retail model ready for domestic expansion.

Global reach: Immediate scalability for EU and international shipping, supported by existing digital infrastructure.
Products & Services Overview
Product range:
Our company offers a comprehensive selection of tactical and outdoor products, serving both individual consumers and professional clients. Our key product categories include:
Outdoor & mountaineering equipment:
Tents, backpacks, hiking boots and shoes, outdoor pants, jackets, and other gear designed for hiking, camping, and mountaineering.
Survival gear:
High-quality survival essentials such as knives, sleeping bags, food supplies, axes, and compact tents.
Military & police equipment:
A complete range of tactical gear used by army and police personnel in Greece, including torches, gloves, vests, boots, and other field accessories.
Assets Overview
Physical assets include:
- Interior fittings 80.000, 7 Dell computers all-in-one plus 2 Dell OptiPlex desktops, and furniture, 7 air-conditioners.
- 200,000€ worth of nventory of all different products ready to continue the business. No old stock, everything is new.
Intangible assets:
- Website was launched in February 2 years ago.
- New web-shop has been bought this year.
- New ERP system launched for multichannel sales.
- New Xml system auto open/close products.
- 10 URL's: Related with the brand, 2 of them are for special names for EU.
Facilities Overview
Facility & lease details.
The business operates through two strategically located retail branches, both of which serve as high-capacity operational hubs for our online marketplace and logistics.

Flagship store (300 sq. m. ):
This facility underwent a comprehensive, ground-up renovation in 2023, representing a total investment of €200,000. It features a modern layout with upgraded infrastructure, optimized storage for e-commerce fulfillment, and premium display areas.

Secondary store (79 sq. m. ):
A boutique retail space tailored for high-efficiency sales and local distribution.

Lease terms:
Both properties are held under secure, long-term lease agreements with favorable terms, ensuring operational continuity and stability for the successor.
Capitalization Overview
The business the last 5 years has development of more than 10% annually in a row.
It is 100% privately owned by a single shareholder and is in an excellent financial position, being entirely self-funded with zero outstanding debts or loans.
Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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