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Ecommerce Website Seeking Loan in Athens, Greece

Upcoming sustainable swimwear brand from Greece offering eco-friendly fashion designed for women with ethical production.
This Business is on a Premium Plan
Established 0-1 year(s)
Employees < 2
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales Nil
Run Rate Sales Nil
EBITDA Margin Nil
Industries Women's Apparel Stores + 1 more
Locations  Athens
Local Time 8:12 AM Europe / Athens
Listed By Business Owner / Director
Status Active
Overall Rating
Seeking Loan
USD 22.4 thousand for 12.0% annual interest, 2 years (Native Currency: EUR 20,000)
Reason: The requested funds would support the launch and initial operations of the business. As the business... View More
Collateral Available: USD Not Available
Includes physical assets worth USD 2.24 thousand
Name, Phone, Email
Not disclosed
Business Name
Not disclosed
User Verification
Business Overview
- Sustainable swimwear brand based in Athens, specializing in eco-friendly bikini sets and one-piece swimsuits made from recycled fabrics.
- Designed for fashion-forward, eco-aware women aged 18–45, with a focus on comfort, inclusive sizing, and timeless style.
- Products are ideal for resort stays, beach outings, and vacations, paired with accessories like pareos and kaftans.
- Operate on a direct-to-consumer (D2C) model through an e-commerce platform with limited-edition product drops to maintain exclusivity and minimize overproduction.
- Future plans include expanding into wholesale (B2B) through partnerships with eco-conscious concept stores.
- Targets sales of over 200 units in the first collection, supported by an audience of around 1,000 early subscribers on social media and email.
- Led by a founder with expertise in AI, engineering, branding, and social impact, with a mission to empower women through sustainable fashion.
- Collaborates with Greek textile producers and small-batch manufacturers to source high-quality recycled materials.
- Early community feedback has been positive, with the brand’s aesthetic gaining attention and engagement.
Products & Services Overview
Top-selling products will include eco-friendly bikini sets and one-piece swimsuits made from recycled fabrics, designed for comfort, timeless style, and inclusive sizing. These products appeal to eco-conscious women aged 18–45, who value sustainability and quality. Customers typically use them for beach days, resort stays, and vacations, often pairing them with matching beachwear like pareos or kaftans. The limited-edition drop model will create demand by offering exclusive collections aligned with mindful purchasing habits.
Assets Overview
The business owns a stock of goods worth EUR 2,000.
Facilities Overview
The business will operate as a digital-first brand without a physical retail store. It currently rents a small creative studio space of approximately 35 square meters, used for design work, sample management, inventory preparation, and content creation. The studio is located on the ground floor and operates on a 12-month renewable lease. All product manufacturing is outsourced to certified garment workshops in Greece that specialize in small-batch, sustainable production. Future plans include expanding to a larger hybrid space that combines creative operations with a dedicated stockroom as the business grows.
Capitalization Overview
Funding status:
The business is fully bootstrapped, funded through the founder’s personal savings and initial capital. It is currently in the pre-revenue stage and plans to raise angel investment or apply for public funding to support its first product launch and marketing activities.
Debt and loans:
The business has no outstanding debts or loans. All operations so far have been self-financed without external credit.
Shareholding structure:
The founder holds 100% ownership, with no additional shareholders or partners currently involved.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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