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Fashion Eyewear Company for Sale in Saratoga Springs, USA

Performance-driven direct-to-consumer eyewear e-commerce brand with established market presence and significant international growth potential.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 1.7 million
Run Rate Sales USD 1.7 million
EBITDA Margin 20 - 30 %
Industries Fashion Eyewear + 1 more
Locations  Saratoga Springs
Local Time 8:01 AM America / Chicago
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 749 thousand (Native Currency: USD 749,000)
Reason: The owners are focusing their time and resources on other strategic projects. The business is perfor... View More
Name, Phone, Email
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Business Name
Not disclosed
User Verification
Documents
Our Product
Business Overview
The brand has established a strong position across Germany, Austria, and Switzerland (DACH).
Operates through a sophisticated multi-channel marketing engine across Meta, TikTok, and Google Ads, ensuring diversified and stable revenue. All channels are running in good standing with extensive historical performance data.
Klaviyo infrastructure: Automated flows and retention systems drive a substantial repeat customer base.
Operates on a direct-to-consumer (D2C) model through its own e-commerce platform. The average product price ranges between $57 and $68.
There are 2 permanent employees, while outsourced logistics and fulfillment partners enable a highly automated business where the owner never needs to handle inventory.
Systematized business: Six fully documented Standard Operating Procedures (SOPs) cover the core business functions, ensuring a seamless transition for a new owner.
The business holds all the necessary operating licenses and brand registrations.
Significant growth opportunities remain through international expansion and the implementation of advanced Google Performance Max strategies, which have not yet been fully leveraged.
Key Highlights.
Model: Asset-light, outsourced fulfillment, fully automated customer support.
Trading since: 3 years.
Revenue (TTM): $1,700,000.
EBITDA (TTM): $380,000 (22.3% margin)
Average Order Value (AOV): $57.
Flagship Success: Over 29,811 units sold of the hero SKU.
Reviews: Strong social proof with a proven Trustpilot and feedback infrastructure.
Products & Services Overview
- The business's primary products are blue light filter glasses and sunglasses, sold directly to consumers through own e-commerce platform.
- Primarily purchased by professionals, students, remote workers, gamers, and everyday consumers seeking eye protection from digital screens or stylish sun protection.
Assets Overview
The sale does not include any physical assets.

Intangible assets include:
* Shopify store and entire website infrastructure.
* Domain and associated digital assets.
* Full ad creative library (UGC-focused) and historical performance data.
* Customer database representing approximately 29,000 historical orders.
* Supplier relationships and manufacturing contacts.
* Resolvia customer support system and automations.
Facilities Overview
The business operates entirely online through an automated 3PL-based e-commerce model with outsourced fulfillment, allowing it to be managed remotely without the need for a physical office.
Capitalization Overview
Solely owned, debt-free business with strong profitability and well-established operational systems.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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17 Buyers viewed this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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