Footwear Company for Sale in London, UK

Direct-to-consumer footwear brand specialising in barefoot and minimalist shoes for everyday wear, outdoor activities, hiking, fitness and winter conditions.

Our product portfolio includes casual barefoot trainers, waterproof footwear, winter boots, hiking shoes, children's footwear and accessories.

Customers are primarily individual consumers in the UK, with additional sales across Europe and the US. Products are purchased through our international e-commerce websites and are designed to support natural foot movement, flexibility, everyday comfort and a barefoot lifestyle.

The business operates primarily through online direct-to-consumer sales, supported by digital advertising, organic search, email marketing and repeat customers. Tangible assets:
- Inventory of approximately 20,000 pairs of shoes valued at GBP 120,000.

Intangible assets:
- Established brand.
- Registered trademarks and intellectual property.
- Proprietary footwear designs and product development assets.
- International e-commerce website and associated domains.
- Customer database with 100,000+ customers.
- Social media accounts and online marketing assets.
- SEO assets, marketing materials, and product photography.
- Established supplier and manufacturing relationships in China.
- UK and EU fulfilment infrastructure.
- Packaging materials and operational systems.
- AI agent files and business operating processes.
- Advertising accounts and email marketing infrastructure.
- Product specifications, supplier contacts, and operational know-how developed since 2018.
- Established brand recognition and international distribution capabilities supporting future expansion. Operates as a digitally managed international e-commerce business, without requiring a traditional retail premises or extensive office infrastructure.

The business uses established third-party logistics (3PL) and warehousing partners in the UK and continental Europe, alongside supplier-direct fulfilment capabilities for selected products.

Warehousing, order processing and distribution are outsourced to specialist logistics providers, allowing the business to maintain a flexible operating structure without significant investment in owned commercial premises.

Operations, website management, customer support, digital marketing and supplier coordination can be managed remotely, making the business suitable for acquisition and integration by an international buyer. The business has historically been financed through a combination of shareholder investment, shareholder loans and revenue generated from commercial operations.

The company currently has two shareholder groups, with ownership understood to be divided between a 60% majority shareholder and a 40% minority shareholder.

The business has existing financing and shareholder loan obligations. Full details of outstanding balances, repayment arrangements and the current capital structure can be disclosed to qualified prospective buyers during the due diligence process.

The shareholders are exploring a strategic sale, with the transaction structure potentially including a sale of shares or an acquisition of agreed business assets and intellectual property, subject to negotiation.