Furniture Company for Sale in Samut Sakhon, Thailand

Custom-designed and manufactured metal, stone, and wood interior solutions supplied to contractors, architects, and interior designers for premium commercial projects.

2. Target market and clientele.
- The business operates on a strict B2B (business-to-business) model.
- Primary customers: Contractors, architects, and interior designers.
- End users (projects): Large-scale, high-end projects, including publicly listed technology companies, hospitals, and hotels.
- Customer base: A portfolio of approximately 500 customers, encompassing a deeply entrenched network of interior designers.

3. Usage & sales model.
The company generates revenue not by selling individual units via retail, but by getting specified into large construction and renovation projects.
- The spec strategy: The products are used by getting listed in the Bill of Quantities (BOQ) by architects and designers.
- Usage context: These products are integrated into high-end interior designs where customization is mandatory (premium segment).

Sales cycle:
1. Designers/architects specify custom metal/stone/wood work for a project.
2. This creates a stable sales pipeline with a > 60% win rate.
3. Financial mechanics: 90-95% of sales are Cash on Delivery (COD) with a 40% upfront deposit, effectively negative working capital for the operator. Assets include owned real estate valued at THB 23 million, inventory, and machinery valued at about THB 18 million as tangible assets, along with intellectual property, digital assets, customer relationships, and operational infrastructure as intangible assets. Operates from an owned factory facility spread across approximately 4,000 sq. meters. The company has three shareholders and is promoter-funded; details of any existing loans will be disclosed upon serious buyer introduction.