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Gifting Company Equity Stake For Sale in Niksic, Montenegro

Montenegro party-supplies business with three stores and B2B customers, seeking funding for regional expansion.

Established 5-10 year(s)
Employees 5 - 10
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 300 - 400 thousand
Run Rate Sales USD 300 thousand
EBITDA Margin Operating at loss
Industries Event Management + 1 more
Locations  Podgorica + 1 more
Local Time 2:42 AM Europe / Podgorica
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 170 thousand for 30.0% stake (Native Currency: EUR 150,000)
Reason: We are seeking investment to strengthen the existing business as the operating base for regional gro... View More
Includes physical assets worth USD 148 thousand
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Business Overview
- Established party-supplies business in Montenegro with approximately 10 years of operating history.
- Offers latex and foil balloons, birthday and celebration accessories, helium balloon services and event decoration.
- Operates through 1 main branch and 2 franchise stores, with approximately 100–150 walk-in customers per day across all stores.
- Serves approximately 20–25 B2B customers, including event decorators and business buyers, alongside families and individual customers.
- Sales are generated mainly through physical retail stores and complemented by online orders, B2B relationships and event decoration services.
- The business employs 9 staff and works with international suppliers, including suppliers in China.
- Reported total income was approximately EUR 264,391 last year, with negative EBITDA of approximately EUR 3,250 and a net loss of approximately EUR 5,085.
- The business is targeting a return to sustainable profitability, with management expecting profitability by the end of this year.
- Growth plans include developing an international party retail brand across the Balkans and wider Europe, starting with a planned operation in Sarajevo combining showroom, warehouse, online sales, B2B supply and personalisation.
- Digital systems for shared customer, inventory and ordering data, together with applications, are part of the expansion plan.
- Current priorities include restoring profitability, strengthening inventory and clearing existing obligations.
- Holds VAT registration and an import-export license; a fireworks license has been applied for and is in progress.
- Seeking EUR 150,000 investment for a 30% stake to support regional growth.
Products & Services Overview
Balloons, celebration accessories, helium services and event decoration for families, event decorators and B2B business customers.
Assets Overview
The company’s tangible assets total approximately EUR 130,000, comprising inventory on hand at an acquisition cost of about EUR 100,000 and equipment valued at about EUR 30,000. This inventory carries an estimated retail value of EUR 400,000.

In addition, supplier advances of around EUR 10,000 have been made for incoming merchandise and new equipment, including a DTF printer and other production printers, which are excluded from the EUR 130,000 figure. The incoming merchandise is expected to generate a retail value exceeding EUR 45,000.

Beyond physical assets, the owner values the digital portfolio, including websites, applications, and software projects supporting expansion into new markets, at a minimum of EUR 50,000.

All figures are owner estimates, not independent appraisals, with VAT basis and software completion status to be documented separately.
Facilities Overview
All premises are leased, with no real estate owned by the company.
- Franchise operations include two stores in Nikšić: one with approximately 30 m² on the ground floor and 30 m² upstairs, and another comprising 50 m² of retail space and 50 m² of storage.
- The main company‑operated store in Podgorica consists of 30 m² of retail space and a 100 m² warehouse. A new showroom in Podgorica, recently leased, measures 93 m² with 40 m² of storage below and is expected to commence operations within three months.
- Additionally, a separate 50 m² pyrotechnics warehouse is leased in the Port of Bar. In total, the company manages approximately 473 m² of leased space.
Capitalization Overview
The company is wholly owned by a single shareholder. As of September, obligations are estimated at approximately EUR 195,000, comprising EUR 120,000 in shareholder loans, EUR 30,000 in short‑term lender obligations, EUR 15,000 in supplier obligations, and EUR 30,000 in long‑term borrowing, with final balances subject to accounting reconciliation. Under the proposed transaction, shareholder loans of EUR 120,000 will be repaid, with EUR 70,000 reinvested as equity. The remaining EUR 100,000 will be allocated - EUR 45,000 to clear other obligations and EUR 55,000 for inventory and vehicle investment, resulting in a post‑transaction ownership structure of 70% founder and 30% investor.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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