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Gifting Company for Sale in Kuala Lumpur, Malaysia

ECommerce retailer with 500+ active SKUs of helium balloons, fresh-cut flowers, personalised gifts, and desserts/cakes.

Established 5-10 year(s)
Employees 2 - 5
Legal Entity Private Limited Company
Reported Sales USD 300 thousand
Run Rate Sales USD 224 thousand
EBITDA Margin 25 %
Industries Gifting + 1 more
Locations  Kuala Lumpur
Local Time 6:50 AM Asia / Kuala Lumpur
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 210 thousand (Native Currency: MYR 900,000)
Reason: Owners are planning to relocate to Germany (the home country of one of the owners).
Includes physical assets worth USD 29 thousand
Interested to connect with advisors
Name, Phone, Email
Not disclosed
Business Name
Not disclosed
User Verification
Documents
Business Overview
- We have amassed close to 30,000 orders over the last 7 years with 20,000+ customers and have pioneered the helium balloon delivery in Klang Valley, making us an established brand in the space. Our growth was highly accelerated during MCO and we had on average 500+ orders last year with an AOV of RM195+.
- Our email newsletters to 12,000+ subscribers have a 30%+ open rate and generate sales regularly.
- Everything that we produce for our customers paid is through upfront payments in our online shop, partly for weeks/months in advance. We offer extensive payment options for our customers, including FPX, Credit / Debit Cards, Grab / Boost / TNG wallets, PayPal, Grab PayLater, Shopee PayLater, and Atome.
- Our main sales channel is Google Search ads with a reliable ROAS of 4. We also have a lot of organic search sales and as we're fairly established, direct traffic. People also find us on social media, which can be massively increased though as we're not active and engaging enough at the moment.
- We have invested thousands of hours into our online shop to make it an extremely high-converting (5% - 8%) and seamless experience for our customers. We're far ahead of most competitors when it comes to technical aspects.
Products & Services Overview
- Our most popular products are customisable helium balloon bouquets. Customers can choose from a multitude of color options and styles, which they can freely configure to their liking. They can also have their own text on balloons, flower boxes and personalised gifts.
- Around 90% of the business is D2C with around 10% corporate clients like restaurants, who re-order with us every month for their own customers and for example to have their balloons printed with their own logo.
- Most of our sales are directly within our own online shop, with a few sales on 3rd party platforms like Grab Mart & Giftr.
- We have 500+ active SKUs with the Top 20 products generating around 40% of the sales.
Assets Overview
- Inventory (RM75,000+)
Intangible assets include:
- Domain & online shop (highly advanced)
- Customer/newsletter email database (12,000+)
- Social media accounts (15,000+, IG & FB combined)
- Great supplier standing & connections (local & China)
- Whole company & business.
Facilities Overview
We're renting a landed bungalow house with 2 stories and around 5,000 sqft build-up, which we don't fully use. There's space for 3 in-house office rooms. The current contract will end in 1.5 years and the monthly rent is RM4,500.
All of our orders are produced here and delivered (or directly picked up by customers) throughout Klang Valley.
Capitalization Overview
We currently have an outstanding SME loan of RM 85,000+. The business is owned by a husband & wife team who own 100% of the business (80.1% Malaysian-owned).
Recent Activity
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1 Buyer contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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