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Hair Accessories Business for Sale in Chaguanas, Trinidad

Acquire Caribbean hair accessories brand with 21K+ Instagram followers, loyal customer base and growth potential.

Established 5-10 year(s)
Employees 2 - 5
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 155 thousand
Run Rate Sales USD 147 thousand
EBITDA Margin 0 - 10 %
Industries Hair Accessories
Locations  Chaguanas
Local Time 4:22 AM America / Port of Spain
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 20 thousand (Native Currency: TTD 136,000)
Reason: Reason for Full Sale: We are seeking a complete sale to give a new owner full control of the busine... View More
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Business Overview
Customer base & engagement:
- Serves 20,000+ social media followers and over 3000+ satisfied customers to date.
- Strong repeat customer rate due to personalized service and high-quality products.
- Majority of orders come through Instagram, averaging 30–100 orders per month depending on season, with peaks during wedding seasons.
- There is one in-house employee supporting the owner, while all logistics operations are fully outsourced.
Revenue model:
- Primary revenue through direct sales of hair bundles, wigs, and beauty products.
- Customized orders and premium products allow for higher margins.
- Social media-driven marketing reduces overhead and increases ROI on campaigns.
- Significant increase in orders and overall sales this year compared to last year, driven by the shift from pre-orders to ready stock and ready-to-order operations.
Business relationships:
- Established supplier relationships with reliable hair and beauty product distributors.
- Collaborates with influencers for product promotion and brand visibility.
Recognition:
- Recognized within local Caribbean beauty circles for quality and reliability.
- Known for creating trust and credibility in the boutique beauty market.
Registration & compliance:
- Business is registered in Trinidad & Tobago.
- No industry-specific licenses or certifications are required.
Products & Services Overview
Top-selling products:
• Hair extensions & bundles: Premium-quality wefts and bundles for styling, everyday wear, and special occasions. Popular among women looking for versatile hair solutions.
• Wigs: Lace front and full lace wigs catering to a variety of textures and styles. Customers use them for convenience, fashion, or protective styling.
Assets Overview
1. Established brand & audience.
• Hair brand with 21,000 social media followers.
• 3,000+ past customers (active buyers, not just leads)
• Recognized in the Caribbean and diaspora hair market.
• Social proof and brand credibility.

2. Fully built e-commerce store.
• Ready-to-use online storefront (Shopify or equivalent)
• Product pages, pricing structure, checkout, and payment gateways.
• Complete order history and customer database.

3. Marketing & audience channels.
• Instagram and social media accounts.
• Email list of past buyers.
• Marketing creatives and product content.
• Customer service scripts & processes.

4. Supplier & product insights.
• List of previous vendor/manufacturer contacts.
• Product specifications that have proven to sell.
• Ability to relaunch via preorder, dropship, or buyer’s own supply.

5. Financial proof.
• Documented historical sales and cash flow.
• Months with five-figure revenue and high margins.
• Repeat customer history.

6. Business model flexibility.
• Inventory-free model means low startup cost for buyer.
• Relaunch-ready with minimal setup.
• Preorder or in-stock options possible.
Facilities Overview
• Built-up area: Operates from a compact home-based facility suitable for e-commerce and inventory storage.
• Number of floors: Single-level operation, with dedicated spaces for storage, packaging, and order fulfillment.
• Rental/lease Details: Currently operates from a personal/residential location, minimizing overhead costs. No commercial lease obligations, allowing flexible scaling and reinvestment of revenue into inventory and marketing.
• Operations: Designed for efficiency in managing inventory, processing orders, and shipping products directly to customers. Space supports both current sales volume and moderate expansion.
Capitalization Overview
Current funding & ownership:
• Funding: The business is currently self-funded by the founder.
• Ownership: Solely owned by the promoter (100% ownership). There are no external shareholders at present.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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13 Buyers viewed this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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