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Hygiene Products Company Equity Stake For Sale in Central Jakarta, Indonesia

Herbal hair and skincare brand with 15 years’ presence, strong distribution, and online-offline sales channels.

Established 10-20 year(s)
Employees 5 - 10
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 100 thousand
Run Rate Sales USD 101 thousand
EBITDA Margin 10 - 20 %
Industries Hygiene Products + 1 more
Locations  Central Jakarta
Local Time 5:39 PM Asia / Jakarta
Listed By Business Owner / Director
Status Recently Active
Overall Rating
Partial Stake Sale
USD 125 thousand for 10.0% stake (Native Currency: USD 125,000)
Reason: Seeking investment to expand product inventory, strengthen working capital and cash flow, increase m... View More
Includes physical assets worth USD 28 thousand
Name, Phone, Email
Available after connect
Business Name
Not disclosed
User Verification
Documents
NIB License
Pitch Deck
Company Profile
Business Overview
- Founded 15 years ago, our company is focused on commercial distribution of herbal hair and skin care products under own brand.
- The company owns the product branding and formulations, while manufacturing is outsourced to a manufacturing partner in China.
- Products are marketed through official stores on Shopee, TikTok Shop, Tokopedia, and Lazada.
- Also distributed through modern market networks, including Guardian, Yogya, The FoodHall, Apotek Roxy, FamilyMart, and Dan+Dan, as well as traditional markets and resellers. Online and offline sales channels contribute equally to the company’s revenue.
- Marketing activities are supported by paid influencer promotions, national TV advertisements, including Kompas TV, and advertisements in the Kompas newspaper.
- The business model involves selling finished products to end consumers and retail partners through online and offline distribution channels.
- Annual sales are approximately US$100,000, with over 200 orders per month.
- The company holds NIB registration for its business operations.
Products & Services Overview
- The company’s top-selling products are herbal hair coloring shampoos under own brand, formulated with noni and ginseng extracts.
- The products are designed to nourish hair roots, reduce hair loss, dandruff, and itching, and darken or brown gray hair.
- They are used by men and women aged 10 and above, including hijab wearers and elderly customers.
- The shampoos are available in sachets and boxes and are sold through online marketplaces such as Shopee, TikTok Shop, Tokopedia, and Lazada, as well as modern and traditional markets and local and international reseller networks.
Assets Overview
Tangible assets include finished product and raw material inventory, as well as operational vehicles.

Intangible assets include the company’s brands and goodwill, distribution rights, official marketplace stores on Shopee, TikTok Shop, Tokopedia, and Lazada, established modern and traditional market networks, and marketing networks.
Facilities Overview
The head office and operations are located at the Istana Pasar Baru Building, Sawah Besar, Central Jakarta. leased, rent is IDR 12 million/month (~ USD 673)
Capitalization Overview
Self-funded.
No loans.
Sole owner.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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