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Hygiene Products Company Equity Stake For Sale in Gurugram, India

Bootstrapped oral-care brand at ~INR 65 lakh annualised revenue run-rate, building portfolio of interdental, tongue-cleaning.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees < 2
Legal Entity Private Limited Company
Reported Sales USD 31 thousand
Run Rate Sales USD 66 thousand
EBITDA Margin 20 %
Industries Hygiene Products
Locations  Gurugram
Local Time 11:11 AM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 103 thousand for 25.0% stake (Native Currency: INR 10,000,000)
Reason: Investment will fund inventory, new product launches, marketing, and multi-channel distribution to a... View More
Includes physical assets worth USD 8.3 thousand
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Business Overview
• Bootstrapped D2C preventive oral-care brand focused on specialised products beyond conventional toothbrush and toothpaste categories.

• The business has reached approximately INR 60 lakh annualised revenue run-rate, with the majority of current sales generated through Amazon India, providing early marketplace validation for the product portfolio.

• The portfolio includes interdental brushes, tongue cleaners, teeth-whitening products, dental floss and complementary oral-hygiene products, creating opportunities for cross-selling and increasing customer lifetime value.

• Interdental cleaning is emerging as an important growth category for the company. Building a multi-size interdental-brush portfolio targeting different tooth-gap requirements rather than competing only in commoditised mass-market oral-care categories.

• The company operates an asset-light model, working with established manufacturing partners while retaining control over brand positioning, product selection, packaging, marketplace execution, marketing and distribution.

• The business has been built without institutional equity funding or external debt, demonstrating initial product-market validation with limited capital.

• The next phase of growth will focus on increasing inventory depth in proven products, expanding the interdental-care portfolio, launching adjacent preventive oral-care products, strengthening marketplace ranking and building additional D2C and offline distribution channels.

• Capital is being raised to accelerate an already validated product portfolio rather than to test the initial business concept. The objective is to convert proven marketplace demand into a broader preventive oral-care platform.
Products & Services Overview
Develops specialized preventive oral-care products addressing cleaning needs that conventional brushing does not fully serve.

The portfolio currently spans interdental brushes in multiple formats and sizes, premium tongue cleaners, dental floss, teeth-whitening products and complementary oral-hygiene products.

The company is developing a deeper interdental-care portfolio covering different tooth-gap sizes and use cases, creating the potential for a focused category franchise rather than dependence on a single hero SKU.

Products are primarily sold through e-commerce marketplaces, with future growth expected from expansion of the D2C channel, additional marketplaces, pharmacy/offline distribution and new preventive oral-care categories.
Assets Overview
Tangible assets:
- Inventory.
- Laptops.
- Office furniture and fixtures.
Facilities Overview
The business operates from a leased warehouse used for inventory storage, order processing, packaging, and dispatch of branded oral care products. The monthly warehouse rent is approximately INR 10,000, providing a cost-efficient setup to support the company's e-commerce operations.
Capitalization Overview
Bootstrapped.
No external debt.
2 shareholders — 50-50%.
Recent Activity
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3 Investors already contacted this Business. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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