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Jewellery Business for Sale in Sydney, Australia

Online e-commerce jewelry brand, achieving annual revenues exceeding AUD 7.1 million with consistent growth.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 10 - 50
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 4.6 million
Run Rate Sales USD 4.6 million
EBITDA Margin 24 %
Industries Jewellery + 1 more
Locations  Sydney
Local Time 2:39 AM Australia / Sydney
Listed By Advisor / Business Broker
Status Active
Overall Rating
Full Sale
Asking Price: USD 2.7 million (Native Currency: AUD 4,200,000)
Reason: The sale is due to disinvestment. This is an advisor-listed profile and no success or upfront fee w... View More
Includes physical assets worth USD 32 thousand
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Business Overview
- The business operates predominantly online, with all sales generated through its proprietary e-commerce-integrated website.
- It follows a fully online, scalable model supported by lean operations and a remote team structure.
- In last financial year, the business achieved a turnover of AUD 7.1 million, with net profits exceeding AUD 1.7 million.
- Physical assets worth AUD 50,000 are included in the sale.
- A unique emotional product positioning drives strong customer loyalty and high repeat sales.
- The setup is highly efficient, with low overheads, managed by a team of 6 virtual assistants and 3 local staff.
- Operations require minimal equipment and are run from flexible premises.
- Strong supplier relationships provide reliable access to materials and allow for design adaptability.
- This direct-to-consumer model delivers significant operational efficiencies, reducing overheads compared to traditional brick-and-mortar retailers.
- Although the business has a secondary presence on Amazon and eBay, performance on these platforms has been suboptimal.
Products & Services Overview
This fully online business offers affordable, personalized fashion jewelry, specializing in pieces paired with heartfelt message cards tailored for specific recipients.
Focused on meaningful gifting, the brand has experienced steady growth since inception, continually expanding its product range and optimizing its marketing strategies.
Assets Overview
- Physical assets valued at AUD 50,000 included.
Intangible assets:
- Well-appointed website with loyal customer base.
- Strong supplier relationships ensure reliable access to materials and design flexibility.
Facilities Overview
The business occupies a 90 sqm, open-layout warehouse. It has three packing stations, one per fulfilment team member, complemented by multipurpose workstations configured for both computer-based tasks and specialized production activities such as card printing and gift wrapping. The warehouse also has a substantial storage capacity and is fitted with staff amenities such as a restroom and kitchen.
Capitalization Overview
The business operates predominantly online with all sales coming through its proprietary e-commerce integrated website.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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