Jewelry Store for Sale in Hanoi, Vietnam

Our top-selling products:
- Lab-grown diamonds with gold jewellery.
- Customization services: Bespoke jewellery.
Our target customers:
- Affluent young women (25–40 years) – Trend followers for personal use and gifts.
- Engaged couples & grooms-to-be.
- High-income professionals & gift buyers. Tangible assets:
- Physical inventory:
+ Certified lab-grown diamonds (loose & mounted).
+ Finished jewellery: rings, earrings, necklaces, bracelets.
Estimated value: USD 170,000+.
- Store fixtures & equipment:
+ Display counters, lighting systems, and safes.
+ Furniture, packaging units, and decor (premium boutique-grade).
+ POS machines, security systems (CCTV, locks)
- Packaging & marketing collateral.
- Premium packaging (boxes, bags, thank-you cards).
- Printed brand materials (certificates, guides).
* Intangible assets:
+ Leased retail spaces:
- Two well-located, furnished retail stores with favourable long-term leases, including rights to current lease agreements.
- Brand name & trademark.
+ Brand with high recall in the lab-grown luxury segment.
+ Rights to logo, slogan, and branded designs.
- Digital assets.
+ Social accounts with active followers and engagement.
+ Fully trained ads accounts & ad libraries.
+ Professional photos/videos/content bank.
- Customer database.
+ Over 1,200+ client contacts, segmented by buyer profile and history.
- The company operates with a skilled 20-person team covering sales, media, fulfilment, and store management, all trained in luxury retail.
- Direct sourcing agreements with international diamond suppliers.
- Marketing systems & campaign data.
+ Proven ad creatives with high ROAS.
+ Copywriting templates, remarketing audience data, and automation flows.
+ Sales scripts, order workflows, and client onboarding templates. - Number of stores: 2 rented physical retail locations.
+ Store 1 - Area: 100m², prime location in a main street near a luxury shopping district in Ho Chi Minh City.
+ Store 2 - Area - 70m², located in a high-traffic road zone in Hanoi. We also rent an office next to the store, which is the company headquarters.
Interior:
- Premium boutique-style interiors with custom lighting, secure display counters, and private client areas.
Rental details: Both locations are leased on long-term contracts and offer competitive monthly rent with favourable renewal terms.
- Security: CCTV and biometric locks. Current funding:
- Fully self-funded by the founder using personal capital.
- No external investors or venture capital involvement.
Debt/loan status:
- Zero outstanding debts or loans.
- Business operates debt-free with positive monthly cash flow.
Ownership structure:
Has 3 shareholders - 80% owned by the founder, 10% managing partner, and 10% by a silent shareholder.