Kitchen Appliances Company for Sale in Coimbatore, India
For sale: High-potential kitchen appliances company with 100+ dealers across Tamil Nadu and Kerala.
Premium Plan
| Established | 1-5 year(s) |
| Employees | 2 - 5 |
| Legal Entity | Private Limited Company |
| Reported Sales | USD 60 - 70 thousand |
| Run Rate Sales | USD 63 thousand |
| EBITDA Margin | 25 % |
| Industries | Kitchen Appliances |
| Locations | Coimbatore |
| Local Time | 10:31 PM Asia / Kolkata |
| Listed By | Business Owner / Director |
| Status | Active |
Full Sale
Asking Price:
USD
126 thousand
(Native Currency: INR 12,000,000)
Reason: The promoter is strategically pivoting to a new venture in the FMCG (food and beverages) sector. Giv...
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Includes physical assets worth
USD
42 thousand
Name, Phone, Email
Available after connect
Business Name
Not disclosed
User Verification
Business Overview
• Company engaged in the distribution and supply of home and kitchen appliances across South India, with a strong presence in Kerala and Tamil Nadu.
• Offers a wide range of products including mixer grinders, wet grinders, LPG stoves, cooktops, induction stoves, chimneys, hobs, pressure cookers, and mini mixers.
• Also supplies cooling appliances such as tower fans, table fans, pedestal fans, wall-mounted fans, and ceiling fans.
• Operates through a well-established distribution network covering two major states, ensuring efficient market reach and product availability.
• Built a strong dealer ecosystem with over 150 active dealers across Kerala and Tamil Nadu who regularly procure and sell the products.
• Business benefits from an established supply chain and long-term relationships with distributors and retail appliance dealers.
• After-sales support is managed through a dedicated service tie-up network, ensuring customer service and product maintenance across the operational regions.
• Registered as a formal business entity under the Ministry of Corporate Affairs (MCA), supporting operational credibility and compliance.
• Positioned in the growing home appliance market driven by increasing household demand for modern kitchen and home utility products.
• Offers a wide range of products including mixer grinders, wet grinders, LPG stoves, cooktops, induction stoves, chimneys, hobs, pressure cookers, and mini mixers.
• Also supplies cooling appliances such as tower fans, table fans, pedestal fans, wall-mounted fans, and ceiling fans.
• Operates through a well-established distribution network covering two major states, ensuring efficient market reach and product availability.
• Built a strong dealer ecosystem with over 150 active dealers across Kerala and Tamil Nadu who regularly procure and sell the products.
• Business benefits from an established supply chain and long-term relationships with distributors and retail appliance dealers.
• After-sales support is managed through a dedicated service tie-up network, ensuring customer service and product maintenance across the operational regions.
• Registered as a formal business entity under the Ministry of Corporate Affairs (MCA), supporting operational credibility and compliance.
• Positioned in the growing home appliance market driven by increasing household demand for modern kitchen and home utility products.
Products & Services Overview
Top-selling products and services:Our core product portfolio consists of high-quality, durable, and fast-moving home and kitchen appliances sold under our own registered trademark. Our top-selling products include:
- Mixer grinder.
- Wet grinder.
- Induction stoves.
- Kettles.
- Infrared cooktops.
- LPG stoves.
- Chimneys and hobs.
- Fans.
- Pressure cookers.
- Dosa tawa.
Note: Our products are heavily focused on quality, energy efficiency, and modern aesthetics, designed specifically for South Indian households.
Who uses them (target audience)
- End consumers (B2C):
Our primary users are middle to upper-middle-class households, newly married couples, and homemakers in tier-2, tier-3 cities, and semi-urban areas of Tamil Nadu and Kerala. They seek reliable, affordable, and long-lasting kitchen solutions compared to overpriced MNC brands.
- Direct clients (B2B distribution network):
Our immediate customers are our robust network of 100+ active wholesale dealers, distributors, and retail appliance showrooms. They stock and promote our products due to attractive dealer margins, excellent replacement policies, and strong brand recall in the local market.
How they are used (value proposition):
Our products are used for daily household cooking, food preparation, and general living comfort.
- For the consumer: They use our appliances to reduce their daily household workload. Our prompt after-sales support and standard warranty ensure a hassle-free experience.
- For the dealer: Our dealers use our product line as a “high-margin and fast-moving” category in their showrooms to increase daily footfall and overall store profitability.
The entire supply chain operates on a highly scalable, asset-light distribution model.
Assets Overview
Tangible: current stock, dealer outstanding, packing equipment, rental advance, furniture, spares, and tools. Altogether worth INR 40 lakhs.Intangible: registered brand, 3 years ITR, 150+ dealer network, website, own software, marketing assets, branding and designing of all our products, 10+ strong vendor relationships.
Facilities Overview
The store operates from a 2,000 sqft rented facility in Coimbatore.
Capitalization Overview
- Owned by 2 partners.- No loans.
Recent Activity
-
Earlier than 15 daysCEO, Food Retailer, Bergen, Individual Investor / Buyer connected with the Business
-
Earlier than 15 daysHedger, Wealth Management Services, Chennai, Individual Investor / Buyer connected with the Business
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