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Mobile App for Sale in Hong Kong

Self-improvement app using financial pledges, AI, and community to drive user goals; with 2,900 downloads.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 2 - 5
Legal Entity Private Limited Company
Reported Sales USD 800
Run Rate Sales USD 804
EBITDA Margin 40 %
Industries Mobile Apps
Locations Hong Kong
Local Time 9:27 PM Asia / Singapore
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 35 thousand (Native Currency: USD 35,000)
Reason: The founders are seeking a strategic partner or new owner to scale the business further. While the f... View More
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Pitch Deck
Business Overview
- 2,900+ downloads since launch with over 30% monthly active users.
- Revenue via subscription fees, failed goal commissions, and affiliate partnerships.
- Founding team includes experts from Delivery Hero/foodpanda and HelloToby.
- Strong UX and behavioral psychology integration in product design.
- Excellent user feedback: 4.95 app rating and NPS above 45.
- Expansion-ready with scalable tech and global relevance.
- The business is currently profitable with strong EBITDA margins of 40–50%, supported by minimal overheads, no rental or lease obligations, and substantial government grants that have covered most of the capital invested in app development and operations.
- The business is currently operating at a limited scale with no active marketing efforts; however, it offers significant potential for growth, providing the buyer with a strong opportunity to scale operations strategically.
- There are 2 permanent employees, who are also the founding partners.
- The promoter currently travels between Singapore and Hong Kong, managing the business from both locations alongside the other partner.
Products & Services Overview
Our core product is a self-improvement app that motivates users to achieve personal goals—like fitness, learning, or habit change—through monetary pledges. Users commit funds toward their goals; if successful, they retain the money, but if they fail, it’s donated. The app primarily attracts wellness and productivity-driven individuals aged 25–40 across Hong Kong, Singapore, and expanding global markets.
Assets Overview
The sale doesn't include any physical assets of significant value.
Intangible assets:
- Fully developed iOS and Android mobile applications (source code)
- Functional backend infrastructure and database.
- Domain.
- Email address.
- Customer and usage data.
- Corporate bank account.
Intangible:
- Trademark and brand assets.
- Business strategy and growth model.
- Monetization channels and partner relationships.
- IP and UX/UI design.
- Website, marketing content, and analytics dashboards.
Facilities Overview
A 100% digital, app-based business with no physical facility. The business operates remotely, minimizing overhead and allowing flexible team collaboration across different regions. There are no rental or lease obligations.
Capitalization Overview
Business is currently self-funded by the founding team and few government grants. There are no outstanding debts or loans. Ownership is distributed among 2 founding shareholders, with 100% of equity held internally. External investors have not yet been brought in, offering full control and clean cap table for incoming buyers.
Recent Activity
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Contact Business
2 Buyers contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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