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Motorsports Company Equity Stake For Sale in Dubai, UAE

Premium motorsport agency covering the GCC. Founder with 45 year experience in Dubai seeks partners.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 10 - 50
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 1 - 2 million
Run Rate Sales USD 1.63 million
EBITDA Margin 15 %
Industries Event Management + 1 more
Locations  Dubai
Local Time 4:51 AM Asia / Dubai
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 3.3 million for 40.0% stake (Native Currency: AED 12,000,000)
Reason: Funds raised will be deployed to: - Scale and deliver flagship motorsport and sim racing events acr... View More
Includes physical assets worth USD 1.23 million
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Business Overview
Business highlights.
Client base and reach.
• Delivered projects for 200+ B2B clients across the UAE and Saudi Arabia. +500 B2C Clients for sim racing hardware.
• Clients include government entities, circuit operators, luxury brands, OEMs, developers, and sponsors.
• Strong repeat business driven by long term partnerships rather than one off events.
Revenue model.
• Consultancy and advisory retainers.
• Event promotion and delivery fees.
• Brand activation and sponsorship revenues.
• IP ownership with licensing and revenue share models.
• Sim racing, education, and talent pathway programmes.
• Scalable platforms designed for regional rollout across UAE and KSA.
Promoter and leadership experience.
• Founder with 35+ years in motorsport and automotive business in the middle east. (45 years resident of Dubai)
• Former commercial director of Dubai Autodrome for 9 years.
• Track record of growing revenues, improving profitability, and launching new championships, academies, and commercial assets.
• Deep understanding of FIA governance, circuit operations, sponsorship, and rights holders.
Business relationships and ecosystem access.
• Long standing relationships with UAE and KSA motorsport authorities.
• Active engagement with tourism boards, investment offices, and destination developers.
• Trusted partner to circuit operators, event owners, and major sponsors.
• Ability to convene multiple stakeholders around a single platform or IP.
Awards, recognition, and credibility.
• Recognised contributor to motorsport development and youth pathways in the UAE.
• Creator of nationally recognised grassroots and education programmes.
• Known in market as a first mover in sim to real racing, education led motorsport, and brand driven activations.
• Regularly engaged by senior leadership for concept creation, feasibility, and delivery.
What differentiates the business.
• Combines motorsport credibility with commercial and brand thinking.
• Operates across physical events, digital platforms, education, and destination concepts.
• Trusted by both government and premium private sector partners.
• Focused on long term value creation rather than short term event delivery.
• The company primarily engages contractual personnel to meet its operational and business requirements.
• Operates with a valid trade license.
Products & Services Overview
Top products & services.
1. Motorsport brand activations (F1 & major events)
Who uses it:
Luxury brands, automotive OEMs, sponsors, government entities, destination operators.
How it’s used:
Brands leverage Formula 1 and major motorsport moments through curated activations such as VIP hospitality, simulators, branded experiences, education zones, retail pop ups, and content capture to engage premium audiences and partners.
2. Bespoke automotive & track experiences.
Who uses it:
Luxury groups, HNWI clients, corporate partners, private banks, automotive brands.
How it’s used:
Invite only track days, driving experiences, and private automotive events where brands integrate hospitality, gifting, product discovery, and clientele in a high trust, high emotion environment.
3. Motorsport consultancy & IP development.
Who uses it:
Government bodies, circuit operators, developers, tourism authorities, investors.
How it’s used:
Designs and commercialises motorsport IPs, events, academies, and destination concepts, advising on feasibility, commercial models, partnerships, and long term sustainability.
4. Sim racing & digital motorsport platforms.
Who uses it:
Brands targeting 14–40 audiences, sponsors, malls, venues, education partners.
How it’s used:
Sim racing is deployed as an engagement, education, and talent discovery tool through competitions, academies, retail activations, and brand led experiences that bridge digital and real world motorsport.
5. Education & talent development programs.
Who uses it:
Governments, schools, sponsors, CSR and ESG driven organisations.
How it’s used:
Stem and motorsport education programmes use racing as the hook to develop engineering, teamwork, sustainability, and future mobility skills, aligned with national youth and talent strategies.
Assets Overview
Tangible assets.
Vehicles & motorsport assets (owned)
Commercial & operational vehicles worth approx. AED 150,000.
• Delivery van used for simulator transport, event logistics, and activations.
Digital Motorsport competition assets worth approx. AED 3,000,000.
• Renault Clio Cup race car.
– Fully prepared circuit race car.
– Used for competition, driver development, demonstration, and brand activations.
Off road & experiential assets worth approx. AED 450,000.
• 2 × Speed UTV “El Diablo”
– High performance UTVs used for off road experiences, demonstrations, testing, and content.
– Deployable for events, training, and brand activations.
Premium automotive assets worth approx. AED 350,000.
• 2023 Jeep Gladiator.
– Utilised for towing, logistics, off road programmes, and experiential use.
• 2021 Audi RS6.
– Executive, promotional, and premium client engagement vehicle.
– Also used for content, brand, and partner facing activity.
4. Office, events and warehouse equipment worth approx. AED 550,000.

Intangible Assets (Confirmed Rights & IP)
Exclusive licences and territorial rights.
• Exclusive Middle East licensee for selected international motorsport and sim racing programmes.
• Rights include promotion, commercialisation, sponsorship, and regional expansion across GCC markets.

Exclusive distribution rights.

• Exclusive regional distribution rights for multiple premium sim racing hardware brands.
• Rights cover wholesale, retail, events, academies, and brand activations.
• Enables both B2C retail and B2B experiential deployment.
Owned intellectual property and future project rights.
• Full ownership of the SRWC.
• Ownership of all associated formats, regulations, branding, commercial models, media concepts, and expansion rights.
• Ownership of all original ideation, concepts, naming, and commercial structures for all future projects and platforms currently in development or pipeline.
Co owned motorsport event rights.
• Co ownership of the Jebel Jais Hill Climb rights.
• Includes event format, commercialisation, sponsorship, and regional growth potential, subject to partner agreements.
Territorial motorsport series rights.
• Rights holder for Stadium Super Trucks in the Middle East.
• Includes promotion, event delivery, sponsorship sales, and regional series development.
Strategic commercial exclusivity.
• Exclusive contract with DG Sharaf for sim racing hardware retail.
• Covers retail distribution, in store activations, academies, and commercial roll out within agreed territories.
Facilities Overview
The business operates from a 3,000 sq. ft. warehouse/office facility located in Al Quoz 3, with an annual rent of AED 110,000.
Capitalization Overview
Sole British founder owned, IP rich business that has been built without equity dilution. Current financial pressure is liquidity driven, not demand driven, and the business is actively seeking strategic capital, restructuring support, or minority investment to stabilise operations and unlock its next growth phase.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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