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Online Marketplace Company for Sale in Dublin, Ireland

Ireland’s leading parenting and education platform generating ad, listing, and subscription revenue for 20+ years.

Established 20-30 year(s)
Employees 2 - 5
Legal Entity Private Limited Company
Reported Sales USD 140 thousand
Run Rate Sales USD 210 thousand
EBITDA Margin Nil
Industries Online Marketplace
Locations  Dublin
Local Time 7:42 AM Europe / Dublin
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 174 thousand (Native Currency: EUR 150,000)
Reason: The business is being sold to pursue other business interests.
Interested to connect with advisors
Name, Phone, Email
Available after connect
Business Name
Not disclosed
User Verification
Documents
Business Overview
• Established online platform connecting parents and educators across Ireland for 2+decades.
• Generates revenue through advertising, sponsorships, listings, subscriptions, and branded content.
• Primary income from advertising campaigns and sponsored placements with Irish schools, SMEs, and national family brands.
• Paid listings for schools, summer camps, and after-school activities provide consistent lead generation for education providers.
• Newly launched subscription-based service connects parents with verified childcare providers and tutors.
• Offers sponsored articles and content partnerships that engage parents while maintaining editorial trust.
• Strong digital presence with 842,000 active users (Jan–Oct), 26,000 newsletter subscribers, and 135,000+ social media followers.
• 99% organic web traffic reflects high search authority and long-term audience loyalty.
• The business is run by a small, efficient team of two direct employees supported by specialist contractors for technical and marketing work.
• Expansion opportunities include scaling the childcare and tutoring marketplace nationwide, launching premium parent memberships, and developing direct brand partnerships across education, wellbeing, and family services.
• Does not need any approvals to operate.
Products & Services Overview
1. Advertising & sponsorship packages:
Generates the majority of its revenue from direct advertising and sponsored placements with Irish brands, schools, and education-related businesses.
These include campaigns promoting schools, after-school services, summer camps, family attractions, and education suppliers.
Clients: Irish SMEs, educational institutions, and national family brands use these placements to reach highly targeted parent audiences across Ireland.
2. Listings & lead generation:
Paid school, summer camp, and activity listings drive steady income. Advertisers pay to appear in curated directories that attract parents searching for educational and childcare options.
Users: Parents use these directories to compare local schools, grinds, and family activities, while providers use them to generate qualified enquiries.
3. Childcare & tutoring subscriptions:
This year, we launched a new subscription-based matching service connecting parents with local childcare providers and tutors.
Revenue model: Monthly, quarterly, and annual subscriptions from both parents and providers.
Users: Parents seeking verified minders or tutors; professionals seeking client leads and visibility.
4. Content partnerships:
Sponsored articles, features, and co-branded content from trusted partners contribute additional revenue while maintaining editorial credibility.
Users: Brands in education, wellbeing, or family sectors leverage our trusted voice to engage parents authentically.
Assets Overview
Intangible assets include a large social media following of 130k, a newsletter subscriber base of 30k, up to 200,000 monthly organic website visits, and a highly recognized brand within the Irish education sector.
Facilities Overview
We do not operate from a facility, can be operated at home.
Capitalization Overview
Primarily funded through revenue, with a small loan allocated to technology investment. Operated by a sole owner.
Recent Activity
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Contact Business
1 Buyer contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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