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Online Marketplace Company for Sale in Riga, Latvia

SME-focused website builder and B2B marketplace platform with 170 paying users and global multi-region presence.

Established 10-20 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 33 thousand
Run Rate Sales USD 33 thousand
EBITDA Margin 20 - 30 %
Industries Web & Mobile Development + 1 more
Locations  Riga
Local Time 2:39 AM Europe / Riga
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 64 thousand (Native Currency: EUR 54,000)
Reason: The promoter is divesting this project to pursue opportunities in a different field of activity. Sta... View More
Interested to connect with advisors
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Business Name
Not disclosed
User Verification
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Business Overview
• Active B2B marketplace and website-builder platform offering subscription-based website creation for SMEs in Latvia, the USA, and Kenya.
• Core product enables users to build websites and online stores (similar to Wix), with additional platforms for instant phone-based site creation and an integrated B2B marketplace.
• Operates across 6 regions with all platforms fully maintained and the ability to deploy a new regional/industry platform within 1 month.
• Mobile-first features include full website creation from a phone and support for 22 languages.
• Offers extensive integrations: Google Maps, Elastic Search, Etsy, Amazon, eBay, WhatsApp, Viber, Telegram, Messenger, email, HubSpot, PayPal, and Paysera.
• Built-in tools include a proprietary CRM, domain purchase module, and email client.
• Monetized through a freemium model with subscriptions from USD 9.99/month to USD 199/year, plus paid advertising slots on the platform.
• Also develops digital portals (B2B marketplaces, D2C portals, product listing sites) for regions or industries, with ready-made solutions starting at USD 40,000.
• Hosted on OVH Cloud with capacity for 5,000 users; currently serving 420 users, 170 paying customers, and a 3,000+ email list.
• Requires only 1–2 PHP full-stack/back-end developers for maintenance and light customer support (1–2 daily queries).
• Customer base consists of SMEs across the EU, USA, and Kenya; long-term users include a 14-year subscriber with a CLTV of ~USD 8,950.
• Marketing acquisition costs: CPL of USD 1.68 (Kenya), gaining 200+ free-plan registrations per month via Google Ads.
• Holds a valid certificate of incorporation.
• Positioned to scale to 60,000 monthly paying customers within 5 years through geographic expansion and digitalization projects.
Products & Services Overview
Subscription website-builder and B2B marketplace tools for SMEs, plus custom digitalization portals for regions and industries.
Assets Overview
Intangible assets included in the sale:
- OVH Cloud account with physical server capacity supporting up to 5,000 users.
- HubSpot account with a prepared mailing list across all platforms; automated payment data integration.
- Zendesk account with complete client support history and technical service records.
- Comprehensive client email database accumulated over the lifetime of the business.
- All active platforms.
- Domains portfolio, including primary domains and extensions across multiple zones.
- Proprietary self‑developed CRM system and custom email platform.
- Direct integration with 101domain and NIC. lv for registrar‑level domain purchasing.
- Google Workspace account for streamlined operations.
- Initial support period provided by the promoter for smooth transition.
- Go‑to‑Market strategy and 5‑year development plan ready for execution.
- Option to acquire a European LLC entity (subject to agreement).
- Established outsourcing partners familiar with the project’s operations.
- Full technical assets and source code for projects.
Facilities Overview
The business initially operated from a rented office in Riga, but has since transitioned to a remote model.
- Technology & infrastructure:
- PHP is utilised exclusively for web applications.
- The platform integrates advanced technologies: Couchbase, RabbitMQ, and Elasticsearch.
- Deployed for real‑time monitoring and performance insights.
- All components run within Docker containers and clustered environments, ensuring flexibility, resilience, and easy scalability.
- Cluster architecture includes five core systems:
- Nginx (web server).
- MySQL (database).
- Elasticsearch (search and analytics).
- Couchbase (NoSQL database).
- RabbitMQ (messaging broker).
Capitalization Overview
- The business is self‑funded, sustained entirely through customer revenue with no external debt.
- It is solely owned by one individual, ensuring clear and streamlined decision‑making.
- All websites and domains are consolidated under a single legal entity, providing unified ownership and operational clarity.
- There is an option to acquire the business together with a European LLC, subject to agreement.
Recent Activity
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1 Buyer contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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