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Pet Shop Seeking Loan in Kanpur, India

Premium Indian pet-care brand selling eco-friendly cat products with strong repeat demand and scalable growth.

Established 1-5 year(s)
Employees 5 - 10
Legal Entity Limited Liability Partnership (LLP)
Reported Sales USD 10 - 20 thousand
Run Rate Sales USD 40 thousand
EBITDA Margin 10 - 20 %
Industries Pet Shops
Locations  Kanpur + 1 more
Local Time 2:18 PM Asia / Kolkata
Listed By Business Owner / Director
Status Recently Active
Overall Rating
Seeking Loan
USD 22 thousand for 10.0% annual interest, 4 years (Native Currency: INR 2,000,000)
Reason: The funding will be strategically utilised to strengthen marketing initiatives, ensuring greater bra... View More
Collateral Available: USD 0
Includes physical assets worth USD 120 thousand
Interested to connect with advisors
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Business Overview
• Premium pet care brand from India focused on cat and dog hygiene, grooming, and enrichment products.
• Core product portfolio includes cat litter, cat scratching mats, catnip, cat dental chew sticks, and pet shampoo.
• Products are sold under the company’s own brand and positioned in the premium, eco-friendly pet care segment.
• Majority of sales are generated through online marketplaces such as Amazon and Blinkit, supported by strong repeat demand.
• Also operates a B2B model supplying retailers and distributors with a revenue split of 20%–30%.
• Serves thousands of recurring customers with steadily growing monthly revenues exceeding INR 3 lakh.
• Manufacturing is contract-based with established supply partners, enabling asset-light scaling and quality control.
• Promoters are experienced pet parents with deep category knowledge and active involvement in product development.
• Multiple new SKUs, including nutrition products, are in the pipeline to expand wallet share and customer lifetime value.
• Positioned to benefit from India’s rapidly premiumising pet care market and increasing pet ownership trends.
• Registered as an LLC last year and holds GST and IEC for domestic and export scalability.
Products & Services Overview
Cat litter, grooming products, catnip, and accessories sold to urban pet parents via online marketplaces and retail partners.
Assets Overview
Tangible assets:
• Inventory held across warehouses (including Blinkit and own storage) - INR 80 lakh.
• Finished goods and products in hand - INR 20 lakh.
• Packaging materials and branding inventory - INR 5 lakh.
• Office equipment and operational assets - INR 5 lakh.
These assets are crucial for operations and cannot be liquidated.

Intangible assets:
• Brand name and trademarks.
• Proprietary product formulations and recipes.
• Supplier and manufacturing relationships.
• Marketplace accounts and ratings (Amazon, Blinkit, B2B)
• Customer base and repeat-purchase data.
• Digital assets, including website, creatives, and marketing content.
Facilities Overview
Operates through a distributed, asset-light infrastructure. The company has leased a 1,000 sq. ft. warehouse (godown) in Mumbai (HQ) used for primary storage and dispatch. In addition, operational and storage support is maintained through a rented company flat in Bengaluru, dedicated spaces in Kanpur and Lucknow, and a shared storage facility in Delhi.
The company is registered in Kanpur.
Capitalization Overview
The business is bootstrapped and promoter-funded, with no external equity raised to date. The company is owned by two partners, holding equal ownership (50% each).

The business currently has approximately INR 12 lakh in outstanding liabilities with vendors, primarily related to working capital and operations. Against this, the company holds inventory worth ~INR 80 lakh across Blinkit warehouses and INR 20+ lakh in products and operational assets, providing strong asset backing relative to liabilities.
Recent Activity
  • 1 week, 1 day ago
    Independent Advisors, New Delhi, Financial Consultant connected with the Business
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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