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Profitable Apparel Store for Sale in Hildesheim, Germany

For sale: Profitable and reputed unisex nightwear and homewear DTC e-commerce brand with proven demand.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 1.1 million
Run Rate Sales USD 1.1 million
EBITDA Margin 20 - 30 %
Industries Apparel Stores + 1 more
Locations  Hildesheim
Local Time 11:31 AM America / Chicago
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 695 thousand (Native Currency: USD 695,000)
Reason: Owners are reallocating focus and capital to other opportunities.
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Business Name
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Business Overview
This business is a comfort-driven, direct-to-consumer nightwear and homewear brand operating in the lifestyle fashion market. Launched 15 years ago, the brand has built a loyal customer base and generated over $1.1M in TTM revenue through a curated portfolio of stylish, high-quality products designed for everyday comfort and at-home living.

Key highlights:
- TTM revenue: $1.1M.
- TTM net profit: $320K.
- AOV: $53.
- Customer reviews: 8.9/10 on WebwinkelKeur.
- Platform: Magento | Bol | DTC | 3PL fulfilment.
The business combines clear, comfort-led brand positioning with proven product-market fit, strong margins, and a lean, scalable operating model that supports repeat purchases and broad demographic appeal. This makes it an attractive acquisition opportunity for e-commerce operators, portfolio buyers, or strategic acquirers in the fashion, homewear, or lifestyle categories seeking a profitable, growth-ready DTC asset.

- Business is based in Germany and is listed by the owner based in the US.
- Online business so takes limited staff to manage.
Products & Services Overview
- Proven demand in the nightwear and homewear category.
- Established, comfort-driven product mix with repeat purchase behavior.
- Clear, lifestyle-focused brand positioning.
- Strong customer reviews and trust signals.
- Lean, scalable 3PL operating model.
Assets Overview
Intangible assets:
- Store software and website.
- Domain and brand IP.
- Customer database.
- Product catalog, descriptions, and creative assets.
- Branding, imagery, and content library.
- Advertising accounts and historical data.
- Social media accounts.
- Supplier and fulfillment relationships.
- Email marketing assets.
Facilities Overview
The business operates completely online, requiring only a laptop and no physical office space. It is an e-commerce model that relies on dropshipping, allowing for full remote management.
Capitalization Overview
The business is 100% founder-owned, fully boostrapped, and operates with no external debts or liabilities.
Recent Activity
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1 Buyer contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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